Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it clear that the organization tries to offer an unprecedented support. The organization has utilized a few methodologies, including expanding the size of its workforce with the goal that it can speed up serving its demographic. Albeit many view, the emphasis on the nature of administration conveyance may demolish the business in light of the fact that the organization may wind up delivering low-quality items. Nonetheless, this is a shallow examination of the activities hidden assistance direction. This is on the grounds that, aside from concentrating on techniques for how to introduce the administration better to the demographic, the idea incorporates methods of making an agreeable item. Fundamentally, the administration arranged activities at Starbucks compare the tasks and parts of a working promoting system. Coming up next is Starbucks Coffee showcasing plan.As the investigation focuses on the fundamental objective market for Starbucks is individuals of all se xual orientations matured between 18-40 years. The way that Starbucks items are moderately costly implies that the majority of its customer base are individuals of medium to privileged despite the fact that the organization has attempted to cut down its costs. Starbucks Coffee is a brand that is equal with higher status social gatherings. This was the focal point of the organization for a long time. This suggests the organization focused on the youngsters who thought about their picture and status. Despite the fact that this speculation is as yet present when one articulates the name of Starbucks, the organization advertising technique is evolving. These are the principle target markets for Starbucks Coffee.

The Most Important Skills and Values that Children Learn from their Essay

The Most Important Skills and Values that Children Learn from their Parents - Essay Example For some, the principal word that is articulated is dada or mother, as they are simple words to articulate just as watch their parent’s lips that make the sounds. Figuring out how to talk is the start of the long lasting learning process that youngsters experience. Guardians have the obligation to show their kids important life exercises. Guardians show their youngsters the estimation of making and keeping a companion. For this situation, the kid needs to figure out how to present themselves, talk smoothly, ask them inquiries and find another person’s interests. In keeping a companion, frequently this will incorporate saying, â€Å"I’m sorry† or letting them know â€Å"no† when their companion isn't right. This is very hard for most youngsters to do. Kids should be shown confidence over forcefulness, so they can speak with others unmistakably and smoothly. They can figure out how to arrange, communicate and figure out how to leave a terrible circums tance if necessary. It is the parents’ job to show their kid hopefulness. It is basic that the guardians show their youngsters how to ponder themselves, realize that they are reliable and trustworthy and have a brilliant future in front of them. One thing that is hard for youngsters to comprehend is the capacity to see things from another’s viewpoint.

An Introduction to Visual Anthropology

An Introduction to Visual Anthropology Visual human sciences is a scholarly subfield of humanities that has two particular yet converging points. The first includes the expansion of pictures including video and film to ethnographic examinations, to upgrade the correspondence of anthropological perceptions and experiences using photography, film, and video. The subsequent one is pretty much the human sciences of art,â understanding visual pictures, including: How far do people as an animal types depend on what is seen, and how would they coordinate that into their lives?How noteworthy is the visual part of life in a specific culture or human advancement? andHow does a visual picture speak to (bring into reality, make noticeable, show or recreate an activity or individual, as well as remain for instance for) something Visual humanities strategies incorporate photograph elicitation, the utilization of pictures to invigorate socially pertinent reflections from witnesses. The final products are stories (film, video, photograph articles) which impart run of the mill occasions of a social scene. History Visual Anthropology just got conceivable with the accessibility of cameras during the 1860s-seemingly the main visual anthropologists were not anthropologists at everything except rather photojournalists like the Civil War picture taker Matthew Brady; Jacob Riis, who shot nineteenth century ghettos of New York; and Dorthea Lange, who recorded the Great Depression in dazzling photos. In the mid-nineteenth century, scholarly anthropologists started gathering and making photos of the individuals they considered. Alleged gathering clubs incorporated the British anthropologists Edward Burnett Tylor, Alfred Cort Haddon, and Henry Balfour, who traded and shared photos as a feature of an endeavor to archive and characterize ethnographic races. The Victorians focused on British states, for example, India, the French concentrated on Algeria, and the U.S. anthropologists focused on Native American people group. Current researchers presently perceive that radical researchers arranging the individuals of subject provinces as others is a significant and absolute revolting part of this early anthropological history. A few researchers have remarked that visual portrayal of social action is, obviously, old to be sure, including cavern craftsmanship portrayals of chasing customs starting 30,000 years back or more. Photography and Innovation The advancement of photography as a piece of the logical ethnographic investigation is typically credited to Gregory Bateson and Margaret Meads 1942 assessment of Balinese culture called Balinese Character: A Photographic Analysis. Bateson and Mead took more than 25,000 photographs while directing exploration in Bali, and distributed 759 photos to help and build up their ethnographic perceptions. Specifically, the photographs organized in a consecutive example like stop-movement film cuts delineated how the Balinese look into subjects performed social customs or occupied with routine conduct. Film as ethnography is a development for the most part ascribed to Robert Flaherty, whose 1922 film Nanook of the North is a quiet account of exercises of an Inuit band in the Canadian Arctic. Reason To start with, researchers felt that utilizing symbolism was an approach to make a goal, precise, and complete investigation of sociology that had been ordinarily powered by a widely definite depiction. In any case, there is no uncertainty about it,â the photograph assortments were coordinated and frequently filled a need. For instance, the photographs utilized by abolitionist subjection and native security social orders were chosen or made to make the locals progressively human and needier, through postures, framings, and settings. American picture taker Edward Curtis utilized tasteful shows, surrounding Native Americans as pitiful, docile survivors of an inescapable and to be sure supernaturally appointed show predetermination. Anthropologists, for example, Adolphe Bertillon and Arthur Cervin looked to externalize the pictures by determining uniform central lengths, stances, and settings to expel the diverting clamor of setting, culture, and faces. Some photographs ventured to such an extreme as to segregate body parts from the individual (like tattoos). Others, for example, Thomas Huxley intended to deliver an orthographic stock of the races in the British Empire, and that, combined with a relating criticalness to gather the last remnants of vanishing societies drove a significant part of the nineteenth and mid twentieth century endeavors. Moral Considerations The entirety of this came colliding with the cutting edge during the 1960s and 1970s when the conflict between moral prerequisites of humanities and the specialized parts of utilizing photography got illogical. Specifically, the utilization of symbolism in scholastic distribution has impacts on the moral prerequisites of namelessness, educated assent, and telling the visual truth. Security: Ethical human studies necessitates that researcher ensure the protection of the subjects that are talked with: snapping their photo makes that about impossibleInformed assent: Anthropologists need to disclose to their witnesses that their pictures may show up in the exploration and what the ramifications of those pictures may mean-and get that assent recorded as a hard copy before the examination beginsTelling reality: Visual researchers must comprehend that it is exploitative to modify pictures to change their significance or present a picture that implies a reality not steady with the got reality. College Programs and Job Outlook Visual human studies is a subset of the bigger field of human studies. As per the Bureau of Labor Statistics, the quantities of employments anticipated to develop somewhere in the range of 2014 and 2024 is around 4 percent, more slow than the normal, and rivalry for those occupations is probably going to be savage given the modest number of positions comparative with candidates. A bunch of college programs gaining practical experience in the utilization of visual and tactile media in human studies, including: The University of Southern California MA at the Center for Visual AnthropologyHarvard Universitys Ph.D. program at Sensory Ethnography LabThe University of Londons MA and Ph.D. in Visual AnthropologyThe University of Manchesters MA at the Granada Center for Visual Anthropology At last, the Society for Visual Anthropology, some portion of the American Anthropological Association, has an examination gathering and film and media celebration and distributes the diary Visual Anthropology Review. A second scholastic diary, titled Visual Anthropology, is distributed by Taylor Francis. Sources: Cant A. 2015. One Image, Two Stories: Ethnographic and Touristic Photography and the Practice of Craft in Mexico. Visual Anthropology 28(4):277-285.Harper D. 2001. Visual Methods in the Social Sciences. In: Baltes PB, editorial manager. Worldwide Encyclopedia of the Social Behavioral Sciences. Oxford: Pergamon. p 16266-16269.Loizos P. 2001. Visual Anthropology. In: Baltes PB, supervisor. Global Encyclopedia of the Social Behavioral Sciences. Oxford: Pergamon. p 16246-16250.Ortega-Alczar I. 2012. Visual Research Methods, International Encyclopedia of Housing and Home. San Diego: Elsevier. p 249-254.Pink S. 2014. Digitalâ€visualâ€sensory-structure human studies: Ethnography, creative mind Arts and Humanities in Higher Education 13(4):412-427.and intervention.Poole D. 2005. An abundance of depiction: Ethnography, race, and visual innovations. Yearly Review of Anthropology 34(1):159-179.

Approaches to Indigenous Issues essays

Ways to deal with Indigenous Issues papers A few people have posed the inquiry, how the Australian Aborigines helped shape non-Aboriginal Australians. The reaction is to state that contact between the two races, both British and Indigenous Australians regularly brought about drawing out the most exceedingly terrible in individuals. People have the intrinsic ability to be either good or vile. In 1788 Governor Philip showed up with good motives in British treatment of the Australian Aborigine, anyway there was a decided exertion by different governors, to drive the Aborigines from settlements and rebuff the individuals who might not adjust to the 'better approach forever'. Regularly the Aborigines would not acknowledge British principles and could see no favorable position in changing their ways. By the turn of the century, the pilgrims lacked the capacity to deal with the Australian Aborigine. The Indigenous people group was viewed just like a bug and an aggravation, obviously, there were exemptions. By the center of the ninet eenth century, there was a faith in the state, that the Aboriginal race was arriving at its end. Until this had happened they were to be kept off the beaten path of the British populace and were grouped onto stores and missions, to experience their days from the Australian populace where they would not meddle with progress. The ethnocentric mentality that fills the principal supremacist explanation by Cunningham in 1834, of permits an understanding into the outrageous bigot sees that were across the board inside the states at that specific time in Australias history. The remittance of such perspectives was widespread, and took into consideration the negative activities to be upheld in the bigot settlements of Australia. The announcement made by Cunningham would have had a startling negative effect on the general network. Such an announcement shows the obliviousness of the British homesteaders, their absolute absence of information on the Indigenous people group around them, and moreover a specific want to keep an absolu... <!

IT Emerging Technology Free-Sample for Studentes-Myassignmenthelp

Question: Talk about an IT Leader. Answer: Presentation The Adventures of an IT Leader The rising innovation is a various type of customary innovation that is at present utilized by various business associations to advance progressive changes which are important to increase upper hands structure the serious commercial center. It additionally assists with changing the customary business functionalities and activities. This as well as, the indispensable component of business changed the type of authority and conventional acts of administrative jobs and expert profession likewise (Drachmann, Freisner Muller, 2014). In the course of the last a few decades the impact of rising advances in the business associations can't be disregarded by the business the board specialists. The most broadly utilized progressed advanced innovations are distributed computing, versatile applications, business knowledge and apply autonomy. The anticipation of the general public is likewise especially supportive and significant for the business benefits. The business associations and society both require reprogrammable and multifunctional controller configuration approach (Ti Singh, 2013). Investigation, information and system every one of these segments are interrelated to one another and so as to build up a total implementable innovative arrangement these segments are required to be amassed together. As per my supposition the current blog section process utilized by the business association is sufficient proficient consequently, they need not to roll out any such improvements in that procedure. Indeed, in the event that the blog passage brought down, at that point the open consideration will raise quickly. This as well as the blog creators would likewise be contrarily influenced by this framework. It may likewise cause cacophony between the IT office and the other branch of the business association (Grant, 2016). Notwithstanding, the primary worry that, IVK Company ought to consider, is the general security approach so the delicate information can't get revealed or seized by the outside assailant. Aside from the general security strategy certain extra protection measures are additionally required to be considered by the IVK business association. In light of the sort and size of business, the time and endeavors on the data innovation is should have been given by the advancement authority. On the off chance that the business is little, at that point lesser time and exertion is will be sufficient yet is the task size is bigger at that point, higher exertion and time will be required (Klettner, Clarke Boersma, 2014). Innovation diminishes the degree of human endeavors and times of usage and yet the odds of blunder and dangers likewise increments quickly. Protection is one of the significant concerns which need greater expense. In the event that we make a portion of these extra changes in the framework, at that point the whole business procedure will turn out to be increasingly valuable and productive than the customary one. The three inquiries raised by Bernie Rubens in regards to the blogging issues are required to be created for increasing business benefits. Right off the bat the general strategy executed by the organization about their blogging ought to be improved. The private and touchy data of the IVK workers ought to be made sure about from the outer aggressors. Distinctive degree of data exposure will assist the representatives with specifying the precise organization situation that ought to be thought of (Gurdjian, Halbeisen Lane, 2014). In conclusion the individual who will reveal the private data must be rebuffed. For the IVK business associations these are required to be the general security strategy with respect to blogging. It will assist with keeping up the security of the delicate information of the business association. What's more, the IVK Company should actualize certain innovations that will assist with recognizing the procedure of the rising advancements. Aside from this, it will likewise assist with dissecting the better and more terrible effect of rising advances in the business associations. So as to dissect the positive and negative effect of these innovations, the business association ought to investigate and look for the IT developing innovation as far as a unique gathering of intermittently investigated IT rising advances (Strand, 2014). The recently framed gathering ought to intermittently explore the discoveries that are producing from the exploration work. The examination work ought to be led under the direction of various research organization and different organizations. The direction will help the business associations to see how the rising advancements can be effectively used to increase upper hands. The exceptionally evolved gathering will assist with setting up a conversation dis cussion rather official meeting, where the workers will don't hesitate to impart their perspectives to each other (Chuang, Jackson Jiang, 2016). The best or most appropriate view will be chosen from the arrangement of perspectives conveyed by various representatives. The business chief and the specialty units settle on the choice about which devices and frameworks they ought to secure for the general business improvement. On the off chance that the equipment and programming are not upheld by the IT associations, at that point, because of off base choice on buy significant specialized hazard may emerge. So as to oversee and deal with the recently bought programming and equipment gadgets the workers are required to adapt productively about the framework. For this extra preparing and advancement programs additional cost will be allocated. Three unique procedures that are proposed by IVK are programming as an assistance, administration situated design and administration level understanding. Among three of these proposed arrangements the most reasonable one for IVK is the administration level understanding (Roh, Hong Min, 2014). The product and equipment those are bought by the association to serve the application appropriate permit is required. The administration level understanding will assist with conveying the ideal application. In the earlier days the IVK Company was utilizing the results of Microsoft. Anyway this turned into a significant issue when the organization begin taking a shot at UNIX based stage. So as to convey the normal results and to fill the needs of UNIX based stage every single time the organization needs to make a scaffold like association rater application between the current foundation of the organization (Grant, 2016). At that point according to the changing necessity the IT advancement group needs to alter the application. In the vast majority of the cases it has been discovered that the venture supervisory crew neglects to consider the altered crossing over application in the undertakings. So as to fill the need of the organization the workers are required to invest extra time and amounts of energy and furthermore need to reschedule the undertaking plan. Subsequently the complete overhead additionally gets increments. The business unwavering quality, adaptability and the proficiency will be consequently influenced rather gotten restricted as the business administrator and different staffs buy distinctive IT foundation of different organizations. The business capacity of the business associations will likewise be influenced because of the adjustment of assortment upper hands (Tir Singh, 2013). The IT foundation of IVK and its business activity will turn out to be particularly hard to oversee if the organization neglects to attempt the normalized hierarchical strategy and practices. Because of absence of legitimate administration the general business process reasonability will be additionally gotten mind boggling than the conventional frameworks. So as to deal with the perplexing IT foundation, various assets are should have been overseen well. Because of absence of the board rehearses the organization neglected to adjust the dynamic market changes (Klettner, Clarke Boersma, 2014). The organization will neglect to respond every now and again over its rivals. So as to adjust the powerfully changed authoritative settings I feel that Kids Toolkit approach is one of the premier applications. The advances utilized in the administration forms get examinations after the adjustment of the basic toolboxs. In this manner, the changing hierarchical settings help to decide the predetermined applications and contingent circumstance. The necessary changes that are should have been adjusted by the business associations must consider the terns of state of the IT divisions of the ventures (Omar, Leach March, 2014). Contingent on the predetermined circumstance the IT vital methodologies ought to be embraced. So as to accomplish the pre decided objective of the business associations the IT offices ought to distinguish the proper IT foundation. References Chuang, C. H., Jackson, S. E., Jiang, Y. (2016). Will information escalated collaboration be overseen? Looking at the jobs of HRM frameworks, administration, and implied knowledge.Journal of management,42(2), 524-554. Darkow, I. L. (2015). The contribution of center administration in methodology developmentDevelopment and usage of a foreknowledge based approach.Technological Forecasting and Social Change,101, 10-24. Drachmann, M., Freisner, S., Mller, N. H. (2014). Dont mind the gapThe future CIO.IT University of Copenhagen. Award, R. M. (2016).Contemporary technique investigation: Text and cases version. John Wiley Sons. Gurdjian, P., Halbeisen, T., Lane, K. (2014). Why authority improvement programs fail.McKinsey Quarterly,1, 121-126. Klettner, A., Clarke, T., Boersma, M. (2014). The administration of corporate manageability: Empirical bits of knowledge into the turn of events, authority and execution of dependable business strategy.Journal of Business Ethics,122(1), 145-165. Omar, A. T., Leach, D., March, J. (2014). Cooperation among philanthropic and business segments: A structure to control technique improvement for charitable organizations.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(3), 657-678. Roh, J., Hong, P., Min, H. (2014). Usage of a responsive flexibly chain procedure in worldwide multifaceted nature: The instance of assembling firms.International Journal of Production Economics,147, 198-210. Strand, R. (2014). Vital administration of corporate sustainability.Journal of Busin

Sir Gawains code of chivalry essay

Sir Gawains code of chivalry essay Heroism, morality and fearless of Sir Gawain The poem Sir Gawain and the Green Knight, tells us about exciting adventures of Sir Gawain who was the fearless knight of King Arthur. During reading this poem, we can notice how his character changes. This serious alternation is mostly spiritual, and it goes like a red thread through the entire poem. Sir Gawain acts like a great knight when he takes the challenge to fight with the Green Knight as a part of his chivalry code. He sees how the Green Knight mocks King Arthur, so he is ready to stand up for his uncle to show him his loyalty. Gawain didnt know then that his honor and chivalry code will be tested during his journey to meet with the Green Knight, but later he came to the point that hes just a human and he can make mistakes like all other human. The chivalry code of the knight is his bravery, loyalty, fearlessness, courtesy and courage â€" all things that are expected of real knights. During his journey, the knight stayed fearless and courageous, because he knew these are the most important features of the noble knight. Gawain was brave when he took a challenge when no one else did. He cut off the head of Green Knight and kept his word to return in one year. As we can see, he was brave enough to go to the journey alone instead of asking other knights for help. Sir Gawain is brave and courageous, but in the same way he has high moral values, so he is a courteous person. Testing of the knights morality When Sir Gawain arrives to castle where the Green Knight lives, we see the testing of his morality. He and the castles host made an agreement to exchange anything each of them gets when the Green Knight is out for hunt. Gawain agrees this, because he doesnt know the host and the Green Knight are the same person. The hosts wife makes provocative things to seduce Sir Gawain, but he wants to follow the moral code and tries to resist his temptation. Gawain hide the truth about the woman and didnt tell the host about his wifes acting. He also hide the fact about the woman gave him the girdle secretly. Instead, Sir Gawain decided to keep it as a secret and didnt tell to anyone. We can see that he makes a mistake not only by repeating on kisses of the hosts wife, but also being dishonest about all that happened. Though, this man still keeps a part of morality because he didnt sleep with that woman. He wanted to be courteous, thats why it was really hard for him to be rude with a woman, so he accepted her seduction in some way and resulted in treachery. We understand that he could rebuff the woman rudely, and she wouldnt complain to anyone, but he chose the way of courtesy, partly accepting her trick of seduction. We know that the host made a plan with his wife about seducing Sir Gawain. The poet tells us that even the best knights cannot be perfect all time, and their high morals can be damaged. The knight put himself into the actions that would lead to a disaster, so he failed the code of chivalry eventually. In this poem, Gawain goes through different trials for checking his courage, bravery, courtesy, fearlessness, and honor, but after all, he failed his morality test. He is really ashamed about failing the code of chivalry, and he feels repentance about his acting. Thats why the knight was fully forgiven for his infidelity, and he was left with a hope and faith despite all wrong things he did. As a result, Gawain understands that any knight cant be perfect without making any mistakes and failing their strive to uphold the honor.

Critical Investigation The Chinese Market From A Cultural Perspective - 12375 Words

Critical Investigation The Chinese Market From A Cultural Perspective (Term Paper Sample) Content: Term ProjectSWOT Analysis and Preliminary Marketing Plan Complete paper Executive Summary The first section of this report critically investigated the Chinese market from cultural perspective. The geographical location of China was found to be critical for Lily Obrien as the potential customers are on the Asian continent where the demand for chocolate is expected to increase by 4% by 2020. Besides, the traditional feature of gifting is expected to give Lily Obrien an upper hand as the business offers luxurious chocolate as a present, which is a sale tactic. Relatively, existence of traditional festivals such as the Dragon Boat event, which occur annually and use gifting as a way of celebration, will be vital for Lily Obrien growth in China. Also, the report uncovered that the legal and political systems are also favourable to foreign investment, especially with the government being keen in maintaining an open trade policy. The positivity of the Chinese social environment is wrapped up by a robust education system and increasing literacy level especially among women. In the second section of this report, the focus was on investigating the economic environment for the Chinese market. To a great extent, the Chinese economy was found to be well-developed and stable. A favourable economic condition has been contributed by various factors such as stable GDP growth, increasing household disposable income, govern expenditure in RD, and reducing rates of unemployment. In this regard, majority of Chinese are experiencing an improvement in the standards of living with only 10% living below a dollar a day as compared to 64% 36 years ago. The nation also enjoys a high availability of labour force. However, the report uncovered that employees are still being subjected to deteriorating working condition despite enhanced government efforts. In the second part of this report, the focus was made on product variables of Lily Obrien to understand how they are likely to trigger resistance or quick adoption among Chinese chocolate consumers as well as a market analysis to understand major factors that are likely to impact the Irish-based firms operations in China. The findings uncovered revealed that the product features of Lily Obrien are likely to be seen as superior by consumers especially due to the companys current selling point: something that will give the company a relative advantage and significant observability. However, complexities are likely to emerge due to cultural differences between Ireland and China especially from indulgence perspective. Concerning the market, taste, packaging, and effective advertising were found to be the most significant factors that give companies a competitive edge in China. Foreign companies were also found to enjoy a large portion of the market share with Dove and Ferrero being the m arket leaders. The report concluded that while there is a great potential for Lily Obrien in the Chinese market, the firm must aim at product innovation to give its brand a great visibility in the market. In the last section of this report, the discussion was guided by three main objectives: to conduct situational appraisal for Lily Obrien, to ascertain with evidence whether or not the firm should enter the Chinese market, and to create a preliminary marketing plan. The situational analysis was done using SWOT analysis and the findings indicated that Lily Obriens source of strength exceeds its weaknesses whereas opportunities in the external environment are more compared to the threats. In this respect, the proposal for the Ireland-based company to internationalize in to the Chinese market was found to be economically viable. To pursue this strategic move, the report has suggested that the company should target middle-class Chinese consumers aged between 25 and 35 years. The company should also aim at realizing two marketing objectives that are related to increased sales volume and enhanced brand awareness to increase the market share. Finally, sales promotion, use of social media, and establishment of a Chinese website were identified as the major marketing strategies that have a great potential of making Lily Obrien strategic move feasible. Contents Lily Obrien Entry to China. 8 1.0 Introduction Part I. 8 2.0 Cultural and Historical Discussion of China. 8 2.1 Geographical Setting. 8 2.2 Social Institutions. 9 2.3 Education. 10 2.4 Political System.. 11 2.5 Legal System.. 12 2.6 Social Organizations. 13 2.7 Business Customs and Practices. 13 2.8 Aesthetics. 14 3.0 Economic Analysis. 14 3.1 Background. 14 3.2 Population. 15 3.3 Economic Statistics and Activity A. Gross Domestic Product (GDP) 15 3.4 Income Aspects Among Chinese. 16 3.5 Transport System.. 17 3.6 Communication Systems. 17 3.7 Working Conditions. 17 3.8 Principal Industries. 18 3.9 Foreign Investment 18 3.10 International Trade Statistics. 19 3.11 Trade Restrictions. 19 3.12 Labor Force. 20 3.13 Developments in Science and Technology. 20 3.14 Channels of Distribution (Macro Analysis) 21 3.15 Media. 21 3.16 Conclusion. 22 2.0 Introduction Part II. 22 3.0 The Product 23 3.1 Relative Advantage. 23 3.2 Compatibility. 23 3.3 Complexity. 23 3.4 Trialability. 24 3.5 Observability. 24 3.6 Major Problems and Resistances to Product Acceptance Based on the Preceding Evaluation. 25 4.0 The Market 25 4.1 Geographical Region(s) 25 4.2 Forms of Transportation and Communication Available in That (those) Region(s) 26 4.3 Consumer Buying Habits. 26 4.3.1 Product-use Patterns. 26 4.3.2 Product Feature Preferences. 27 4.3.3 Shopping Habits. 27 4.4 Distribution of the Product 27 4.4.1 Typical Retail Outlets. 27 4.5 Advertising and Promotion. 27 4.5.1 Advertising Media Usually Used to Reach Your Target Market(s) 27 4.6 Pricing Strategy. 28 4.7 Compare and Contrast Your Product and the Competitions Product(s) 28 4.7.1 Competitors Product(s) 28 4.7.2 Brand Name. 28 4.7.3 Competitors Prices. 29 4.8 Market Size. 29 4.9 Government Participation in the Marketplace. 30 5.0 Conclusion. 30 2.0 Introduction Part III. 30 3.0 A Situational Analysis for Lily Obrien Using SWOT Analysis. 31 3.1 Strength. 31 3.2 Weakness. 32 3.3 Opportunities. 33 3.4 Threats. 34 4.0 Assessing the Viability of Internationalizing to China. 35 5.0 Lily Obrien Entry to China: Market Plan. 36 5.1 Marketing Objectives. 36 5.2 The Target Market 36 5.3 Marketing strategies. 37 6.0 Conclusion. 38 4.0 Appendices. 39 5.0 References. 41 Lily Obrien Entry to China 1.0 Introduction Part I When it comes to food industries, chocolate and confectionery industry is indeed one of the most lucrative ones. For instance, according to Statista (n.d), the global retail sales for chocolate amount to approximately US$ 98.2 billion. As a result, due to revenue potential of this sector, it has attracted numerous companies, which range from small and medium enterprises to multinationals. Currently, some of the key chocolate manufacturers include Mars Inc, Nestle, Ferrero Rocher, and Mondelez International among others. However, for the purpose of this report, the focus will be put on Lily Obrien, the Ireland based company that manufactures luxurious chocolate. Surprisingly, the firm was established in 1992 by Mary Obrien in her small kitchen, and the products had been meant for personal consumption before she started to sell excess to family and friends. At the moment, the firm is gradually raising in the rank of the key chocolate brands with a projection of sales worth 50 million E uros expected to be realized by 2022 (lilyobriens.com, n.d). As the firm seeks to pursue further growth, this report proposes Lily Obrien market entry to China. A perfect alignment exists between the customers needs in the Chinese chocolate and confectionary industry and the Lily OBriens selling position which in turn can facilitate the firms sustainable growth. 2.0 Cultural and Historical Discussion of China 2.1 Geographical Setting Geographically, China is located in the Southeast along the Pacific Ocean coastal line. Notably, China is the third largest nation after Russia and Canada though it has a larger population compared to the two countries. Being situated in Asia and being a densely populated nation, Lily Obrien is going to benefit from a vast growing market. According to Financial Times (2017), the demand for chocolate in Asia was projected to increase by up to 4% by the end of 2018. Hence, by entering Chinese market, Lily Obrien will be well-positioned to address the increasing demand in the region. However, it is also paramount for Lily Obriens management to take into account the distance between Ireland and China and assess how it will potentially influence the companys internationalization strategy. According to Lin Chang (2017), geographical proximity of the home country and the host nation highly impacts the choice of market entry strategy among other critical aspects of internationalizing. Hence , Lily Obriens management ought to critically analyze the geographical location of China to understand all potential benefits and shortcomings and how they impact the firms international strategy. 2.2 Social Institutions In China, family is undoubtedly the most valued social institution with blood ties being perceived as the cornerstone of the society. Notably, the Confucian culture, which to great extent is the shaper of the Chinese customs, has put in place numerous filial stipulati...