Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it clear that the organization tries to offer an unprecedented support. The organization has utilized a few methodologies, including expanding the size of its workforce with the goal that it can speed up serving its demographic. Albeit many view, the emphasis on the nature of administration conveyance may demolish the business in light of the fact that the organization may wind up delivering low-quality items. Nonetheless, this is a shallow examination of the activities hidden assistance direction. This is on the grounds that, aside from concentrating on techniques for how to introduce the administration better to the demographic, the idea incorporates methods of making an agreeable item. Fundamentally, the administration arranged activities at Starbucks compare the tasks and parts of a working promoting system. Coming up next is Starbucks Coffee showcasing plan.As the investigation focuses on the fundamental objective market for Starbucks is individuals of all se xual orientations matured between 18-40 years. The way that Starbucks items are moderately costly implies that the majority of its customer base are individuals of medium to privileged despite the fact that the organization has attempted to cut down its costs. Starbucks Coffee is a brand that is equal with higher status social gatherings. This was the focal point of the organization for a long time. This suggests the organization focused on the youngsters who thought about their picture and status. Despite the fact that this speculation is as yet present when one articulates the name of Starbucks, the organization advertising technique is evolving. These are the principle target markets for Starbucks Coffee.

The Most Important Skills and Values that Children Learn from their Essay

The Most Important Skills and Values that Children Learn from their Parents - Essay Example For some, the principal word that is articulated is dada or mother, as they are simple words to articulate just as watch their parent’s lips that make the sounds. Figuring out how to talk is the start of the long lasting learning process that youngsters experience. Guardians have the obligation to show their kids important life exercises. Guardians show their youngsters the estimation of making and keeping a companion. For this situation, the kid needs to figure out how to present themselves, talk smoothly, ask them inquiries and find another person’s interests. In keeping a companion, frequently this will incorporate saying, â€Å"I’m sorry† or letting them know â€Å"no† when their companion isn't right. This is very hard for most youngsters to do. Kids should be shown confidence over forcefulness, so they can speak with others unmistakably and smoothly. They can figure out how to arrange, communicate and figure out how to leave a terrible circums tance if necessary. It is the parents’ job to show their kid hopefulness. It is basic that the guardians show their youngsters how to ponder themselves, realize that they are reliable and trustworthy and have a brilliant future in front of them. One thing that is hard for youngsters to comprehend is the capacity to see things from another’s viewpoint.

An Introduction to Visual Anthropology

An Introduction to Visual Anthropology Visual human sciences is a scholarly subfield of humanities that has two particular yet converging points. The first includes the expansion of pictures including video and film to ethnographic examinations, to upgrade the correspondence of anthropological perceptions and experiences using photography, film, and video. The subsequent one is pretty much the human sciences of art,â understanding visual pictures, including: How far do people as an animal types depend on what is seen, and how would they coordinate that into their lives?How noteworthy is the visual part of life in a specific culture or human advancement? andHow does a visual picture speak to (bring into reality, make noticeable, show or recreate an activity or individual, as well as remain for instance for) something Visual humanities strategies incorporate photograph elicitation, the utilization of pictures to invigorate socially pertinent reflections from witnesses. The final products are stories (film, video, photograph articles) which impart run of the mill occasions of a social scene. History Visual Anthropology just got conceivable with the accessibility of cameras during the 1860s-seemingly the main visual anthropologists were not anthropologists at everything except rather photojournalists like the Civil War picture taker Matthew Brady; Jacob Riis, who shot nineteenth century ghettos of New York; and Dorthea Lange, who recorded the Great Depression in dazzling photos. In the mid-nineteenth century, scholarly anthropologists started gathering and making photos of the individuals they considered. Alleged gathering clubs incorporated the British anthropologists Edward Burnett Tylor, Alfred Cort Haddon, and Henry Balfour, who traded and shared photos as a feature of an endeavor to archive and characterize ethnographic races. The Victorians focused on British states, for example, India, the French concentrated on Algeria, and the U.S. anthropologists focused on Native American people group. Current researchers presently perceive that radical researchers arranging the individuals of subject provinces as others is a significant and absolute revolting part of this early anthropological history. A few researchers have remarked that visual portrayal of social action is, obviously, old to be sure, including cavern craftsmanship portrayals of chasing customs starting 30,000 years back or more. Photography and Innovation The advancement of photography as a piece of the logical ethnographic investigation is typically credited to Gregory Bateson and Margaret Meads 1942 assessment of Balinese culture called Balinese Character: A Photographic Analysis. Bateson and Mead took more than 25,000 photographs while directing exploration in Bali, and distributed 759 photos to help and build up their ethnographic perceptions. Specifically, the photographs organized in a consecutive example like stop-movement film cuts delineated how the Balinese look into subjects performed social customs or occupied with routine conduct. Film as ethnography is a development for the most part ascribed to Robert Flaherty, whose 1922 film Nanook of the North is a quiet account of exercises of an Inuit band in the Canadian Arctic. Reason To start with, researchers felt that utilizing symbolism was an approach to make a goal, precise, and complete investigation of sociology that had been ordinarily powered by a widely definite depiction. In any case, there is no uncertainty about it,â the photograph assortments were coordinated and frequently filled a need. For instance, the photographs utilized by abolitionist subjection and native security social orders were chosen or made to make the locals progressively human and needier, through postures, framings, and settings. American picture taker Edward Curtis utilized tasteful shows, surrounding Native Americans as pitiful, docile survivors of an inescapable and to be sure supernaturally appointed show predetermination. Anthropologists, for example, Adolphe Bertillon and Arthur Cervin looked to externalize the pictures by determining uniform central lengths, stances, and settings to expel the diverting clamor of setting, culture, and faces. Some photographs ventured to such an extreme as to segregate body parts from the individual (like tattoos). Others, for example, Thomas Huxley intended to deliver an orthographic stock of the races in the British Empire, and that, combined with a relating criticalness to gather the last remnants of vanishing societies drove a significant part of the nineteenth and mid twentieth century endeavors. Moral Considerations The entirety of this came colliding with the cutting edge during the 1960s and 1970s when the conflict between moral prerequisites of humanities and the specialized parts of utilizing photography got illogical. Specifically, the utilization of symbolism in scholastic distribution has impacts on the moral prerequisites of namelessness, educated assent, and telling the visual truth. Security: Ethical human studies necessitates that researcher ensure the protection of the subjects that are talked with: snapping their photo makes that about impossibleInformed assent: Anthropologists need to disclose to their witnesses that their pictures may show up in the exploration and what the ramifications of those pictures may mean-and get that assent recorded as a hard copy before the examination beginsTelling reality: Visual researchers must comprehend that it is exploitative to modify pictures to change their significance or present a picture that implies a reality not steady with the got reality. College Programs and Job Outlook Visual human studies is a subset of the bigger field of human studies. As per the Bureau of Labor Statistics, the quantities of employments anticipated to develop somewhere in the range of 2014 and 2024 is around 4 percent, more slow than the normal, and rivalry for those occupations is probably going to be savage given the modest number of positions comparative with candidates. A bunch of college programs gaining practical experience in the utilization of visual and tactile media in human studies, including: The University of Southern California MA at the Center for Visual AnthropologyHarvard Universitys Ph.D. program at Sensory Ethnography LabThe University of Londons MA and Ph.D. in Visual AnthropologyThe University of Manchesters MA at the Granada Center for Visual Anthropology At last, the Society for Visual Anthropology, some portion of the American Anthropological Association, has an examination gathering and film and media celebration and distributes the diary Visual Anthropology Review. A second scholastic diary, titled Visual Anthropology, is distributed by Taylor Francis. Sources: Cant A. 2015. One Image, Two Stories: Ethnographic and Touristic Photography and the Practice of Craft in Mexico. Visual Anthropology 28(4):277-285.Harper D. 2001. Visual Methods in the Social Sciences. In: Baltes PB, editorial manager. Worldwide Encyclopedia of the Social Behavioral Sciences. Oxford: Pergamon. p 16266-16269.Loizos P. 2001. Visual Anthropology. In: Baltes PB, supervisor. Global Encyclopedia of the Social Behavioral Sciences. Oxford: Pergamon. p 16246-16250.Ortega-Alczar I. 2012. Visual Research Methods, International Encyclopedia of Housing and Home. San Diego: Elsevier. p 249-254.Pink S. 2014. Digitalâ€visualâ€sensory-structure human studies: Ethnography, creative mind Arts and Humanities in Higher Education 13(4):412-427.and intervention.Poole D. 2005. An abundance of depiction: Ethnography, race, and visual innovations. Yearly Review of Anthropology 34(1):159-179.

Approaches to Indigenous Issues essays

Ways to deal with Indigenous Issues papers A few people have posed the inquiry, how the Australian Aborigines helped shape non-Aboriginal Australians. The reaction is to state that contact between the two races, both British and Indigenous Australians regularly brought about drawing out the most exceedingly terrible in individuals. People have the intrinsic ability to be either good or vile. In 1788 Governor Philip showed up with good motives in British treatment of the Australian Aborigine, anyway there was a decided exertion by different governors, to drive the Aborigines from settlements and rebuff the individuals who might not adjust to the 'better approach forever'. Regularly the Aborigines would not acknowledge British principles and could see no favorable position in changing their ways. By the turn of the century, the pilgrims lacked the capacity to deal with the Australian Aborigine. The Indigenous people group was viewed just like a bug and an aggravation, obviously, there were exemptions. By the center of the ninet eenth century, there was a faith in the state, that the Aboriginal race was arriving at its end. Until this had happened they were to be kept off the beaten path of the British populace and were grouped onto stores and missions, to experience their days from the Australian populace where they would not meddle with progress. The ethnocentric mentality that fills the principal supremacist explanation by Cunningham in 1834, of permits an understanding into the outrageous bigot sees that were across the board inside the states at that specific time in Australias history. The remittance of such perspectives was widespread, and took into consideration the negative activities to be upheld in the bigot settlements of Australia. The announcement made by Cunningham would have had a startling negative effect on the general network. Such an announcement shows the obliviousness of the British homesteaders, their absolute absence of information on the Indigenous people group around them, and moreover a specific want to keep an absolu... <!

IT Emerging Technology Free-Sample for Studentes-Myassignmenthelp

Question: Talk about an IT Leader. Answer: Presentation The Adventures of an IT Leader The rising innovation is a various type of customary innovation that is at present utilized by various business associations to advance progressive changes which are important to increase upper hands structure the serious commercial center. It additionally assists with changing the customary business functionalities and activities. This as well as, the indispensable component of business changed the type of authority and conventional acts of administrative jobs and expert profession likewise (Drachmann, Freisner Muller, 2014). In the course of the last a few decades the impact of rising advances in the business associations can't be disregarded by the business the board specialists. The most broadly utilized progressed advanced innovations are distributed computing, versatile applications, business knowledge and apply autonomy. The anticipation of the general public is likewise especially supportive and significant for the business benefits. The business associations and society both require reprogrammable and multifunctional controller configuration approach (Ti Singh, 2013). Investigation, information and system every one of these segments are interrelated to one another and so as to build up a total implementable innovative arrangement these segments are required to be amassed together. As per my supposition the current blog section process utilized by the business association is sufficient proficient consequently, they need not to roll out any such improvements in that procedure. Indeed, in the event that the blog passage brought down, at that point the open consideration will raise quickly. This as well as the blog creators would likewise be contrarily influenced by this framework. It may likewise cause cacophony between the IT office and the other branch of the business association (Grant, 2016). Notwithstanding, the primary worry that, IVK Company ought to consider, is the general security approach so the delicate information can't get revealed or seized by the outside assailant. Aside from the general security strategy certain extra protection measures are additionally required to be considered by the IVK business association. In light of the sort and size of business, the time and endeavors on the data innovation is should have been given by the advancement authority. On the off chance that the business is little, at that point lesser time and exertion is will be sufficient yet is the task size is bigger at that point, higher exertion and time will be required (Klettner, Clarke Boersma, 2014). Innovation diminishes the degree of human endeavors and times of usage and yet the odds of blunder and dangers likewise increments quickly. Protection is one of the significant concerns which need greater expense. In the event that we make a portion of these extra changes in the framework, at that point the whole business procedure will turn out to be increasingly valuable and productive than the customary one. The three inquiries raised by Bernie Rubens in regards to the blogging issues are required to be created for increasing business benefits. Right off the bat the general strategy executed by the organization about their blogging ought to be improved. The private and touchy data of the IVK workers ought to be made sure about from the outer aggressors. Distinctive degree of data exposure will assist the representatives with specifying the precise organization situation that ought to be thought of (Gurdjian, Halbeisen Lane, 2014). In conclusion the individual who will reveal the private data must be rebuffed. For the IVK business associations these are required to be the general security strategy with respect to blogging. It will assist with keeping up the security of the delicate information of the business association. What's more, the IVK Company should actualize certain innovations that will assist with recognizing the procedure of the rising advancements. Aside from this, it will likewise assist with dissecting the better and more terrible effect of rising advances in the business associations. So as to dissect the positive and negative effect of these innovations, the business association ought to investigate and look for the IT developing innovation as far as a unique gathering of intermittently investigated IT rising advances (Strand, 2014). The recently framed gathering ought to intermittently explore the discoveries that are producing from the exploration work. The examination work ought to be led under the direction of various research organization and different organizations. The direction will help the business associations to see how the rising advancements can be effectively used to increase upper hands. The exceptionally evolved gathering will assist with setting up a conversation dis cussion rather official meeting, where the workers will don't hesitate to impart their perspectives to each other (Chuang, Jackson Jiang, 2016). The best or most appropriate view will be chosen from the arrangement of perspectives conveyed by various representatives. The business chief and the specialty units settle on the choice about which devices and frameworks they ought to secure for the general business improvement. On the off chance that the equipment and programming are not upheld by the IT associations, at that point, because of off base choice on buy significant specialized hazard may emerge. So as to oversee and deal with the recently bought programming and equipment gadgets the workers are required to adapt productively about the framework. For this extra preparing and advancement programs additional cost will be allocated. Three unique procedures that are proposed by IVK are programming as an assistance, administration situated design and administration level understanding. Among three of these proposed arrangements the most reasonable one for IVK is the administration level understanding (Roh, Hong Min, 2014). The product and equipment those are bought by the association to serve the application appropriate permit is required. The administration level understanding will assist with conveying the ideal application. In the earlier days the IVK Company was utilizing the results of Microsoft. Anyway this turned into a significant issue when the organization begin taking a shot at UNIX based stage. So as to convey the normal results and to fill the needs of UNIX based stage every single time the organization needs to make a scaffold like association rater application between the current foundation of the organization (Grant, 2016). At that point according to the changing necessity the IT advancement group needs to alter the application. In the vast majority of the cases it has been discovered that the venture supervisory crew neglects to consider the altered crossing over application in the undertakings. So as to fill the need of the organization the workers are required to invest extra time and amounts of energy and furthermore need to reschedule the undertaking plan. Subsequently the complete overhead additionally gets increments. The business unwavering quality, adaptability and the proficiency will be consequently influenced rather gotten restricted as the business administrator and different staffs buy distinctive IT foundation of different organizations. The business capacity of the business associations will likewise be influenced because of the adjustment of assortment upper hands (Tir Singh, 2013). The IT foundation of IVK and its business activity will turn out to be particularly hard to oversee if the organization neglects to attempt the normalized hierarchical strategy and practices. Because of absence of legitimate administration the general business process reasonability will be additionally gotten mind boggling than the conventional frameworks. So as to deal with the perplexing IT foundation, various assets are should have been overseen well. Because of absence of the board rehearses the organization neglected to adjust the dynamic market changes (Klettner, Clarke Boersma, 2014). The organization will neglect to respond every now and again over its rivals. So as to adjust the powerfully changed authoritative settings I feel that Kids Toolkit approach is one of the premier applications. The advances utilized in the administration forms get examinations after the adjustment of the basic toolboxs. In this manner, the changing hierarchical settings help to decide the predetermined applications and contingent circumstance. The necessary changes that are should have been adjusted by the business associations must consider the terns of state of the IT divisions of the ventures (Omar, Leach March, 2014). Contingent on the predetermined circumstance the IT vital methodologies ought to be embraced. So as to accomplish the pre decided objective of the business associations the IT offices ought to distinguish the proper IT foundation. References Chuang, C. H., Jackson, S. E., Jiang, Y. (2016). Will information escalated collaboration be overseen? Looking at the jobs of HRM frameworks, administration, and implied knowledge.Journal of management,42(2), 524-554. Darkow, I. L. (2015). The contribution of center administration in methodology developmentDevelopment and usage of a foreknowledge based approach.Technological Forecasting and Social Change,101, 10-24. Drachmann, M., Freisner, S., Mller, N. H. (2014). Dont mind the gapThe future CIO.IT University of Copenhagen. Award, R. M. (2016).Contemporary technique investigation: Text and cases version. John Wiley Sons. Gurdjian, P., Halbeisen, T., Lane, K. (2014). Why authority improvement programs fail.McKinsey Quarterly,1, 121-126. Klettner, A., Clarke, T., Boersma, M. (2014). The administration of corporate manageability: Empirical bits of knowledge into the turn of events, authority and execution of dependable business strategy.Journal of Business Ethics,122(1), 145-165. Omar, A. T., Leach, D., March, J. (2014). Cooperation among philanthropic and business segments: A structure to control technique improvement for charitable organizations.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(3), 657-678. Roh, J., Hong, P., Min, H. (2014). Usage of a responsive flexibly chain procedure in worldwide multifaceted nature: The instance of assembling firms.International Journal of Production Economics,147, 198-210. Strand, R. (2014). Vital administration of corporate sustainability.Journal of Busin

Sir Gawains code of chivalry essay

Sir Gawains code of chivalry essay Heroism, morality and fearless of Sir Gawain The poem Sir Gawain and the Green Knight, tells us about exciting adventures of Sir Gawain who was the fearless knight of King Arthur. During reading this poem, we can notice how his character changes. This serious alternation is mostly spiritual, and it goes like a red thread through the entire poem. Sir Gawain acts like a great knight when he takes the challenge to fight with the Green Knight as a part of his chivalry code. He sees how the Green Knight mocks King Arthur, so he is ready to stand up for his uncle to show him his loyalty. Gawain didnt know then that his honor and chivalry code will be tested during his journey to meet with the Green Knight, but later he came to the point that hes just a human and he can make mistakes like all other human. The chivalry code of the knight is his bravery, loyalty, fearlessness, courtesy and courage â€" all things that are expected of real knights. During his journey, the knight stayed fearless and courageous, because he knew these are the most important features of the noble knight. Gawain was brave when he took a challenge when no one else did. He cut off the head of Green Knight and kept his word to return in one year. As we can see, he was brave enough to go to the journey alone instead of asking other knights for help. Sir Gawain is brave and courageous, but in the same way he has high moral values, so he is a courteous person. Testing of the knights morality When Sir Gawain arrives to castle where the Green Knight lives, we see the testing of his morality. He and the castles host made an agreement to exchange anything each of them gets when the Green Knight is out for hunt. Gawain agrees this, because he doesnt know the host and the Green Knight are the same person. The hosts wife makes provocative things to seduce Sir Gawain, but he wants to follow the moral code and tries to resist his temptation. Gawain hide the truth about the woman and didnt tell the host about his wifes acting. He also hide the fact about the woman gave him the girdle secretly. Instead, Sir Gawain decided to keep it as a secret and didnt tell to anyone. We can see that he makes a mistake not only by repeating on kisses of the hosts wife, but also being dishonest about all that happened. Though, this man still keeps a part of morality because he didnt sleep with that woman. He wanted to be courteous, thats why it was really hard for him to be rude with a woman, so he accepted her seduction in some way and resulted in treachery. We understand that he could rebuff the woman rudely, and she wouldnt complain to anyone, but he chose the way of courtesy, partly accepting her trick of seduction. We know that the host made a plan with his wife about seducing Sir Gawain. The poet tells us that even the best knights cannot be perfect all time, and their high morals can be damaged. The knight put himself into the actions that would lead to a disaster, so he failed the code of chivalry eventually. In this poem, Gawain goes through different trials for checking his courage, bravery, courtesy, fearlessness, and honor, but after all, he failed his morality test. He is really ashamed about failing the code of chivalry, and he feels repentance about his acting. Thats why the knight was fully forgiven for his infidelity, and he was left with a hope and faith despite all wrong things he did. As a result, Gawain understands that any knight cant be perfect without making any mistakes and failing their strive to uphold the honor.

Critical Investigation The Chinese Market From A Cultural Perspective - 12375 Words

Critical Investigation The Chinese Market From A Cultural Perspective (Term Paper Sample) Content: Term ProjectSWOT Analysis and Preliminary Marketing Plan Complete paper Executive Summary The first section of this report critically investigated the Chinese market from cultural perspective. The geographical location of China was found to be critical for Lily Obrien as the potential customers are on the Asian continent where the demand for chocolate is expected to increase by 4% by 2020. Besides, the traditional feature of gifting is expected to give Lily Obrien an upper hand as the business offers luxurious chocolate as a present, which is a sale tactic. Relatively, existence of traditional festivals such as the Dragon Boat event, which occur annually and use gifting as a way of celebration, will be vital for Lily Obrien growth in China. Also, the report uncovered that the legal and political systems are also favourable to foreign investment, especially with the government being keen in maintaining an open trade policy. The positivity of the Chinese social environment is wrapped up by a robust education system and increasing literacy level especially among women. In the second section of this report, the focus was on investigating the economic environment for the Chinese market. To a great extent, the Chinese economy was found to be well-developed and stable. A favourable economic condition has been contributed by various factors such as stable GDP growth, increasing household disposable income, govern expenditure in RD, and reducing rates of unemployment. In this regard, majority of Chinese are experiencing an improvement in the standards of living with only 10% living below a dollar a day as compared to 64% 36 years ago. The nation also enjoys a high availability of labour force. However, the report uncovered that employees are still being subjected to deteriorating working condition despite enhanced government efforts. In the second part of this report, the focus was made on product variables of Lily Obrien to understand how they are likely to trigger resistance or quick adoption among Chinese chocolate consumers as well as a market analysis to understand major factors that are likely to impact the Irish-based firms operations in China. The findings uncovered revealed that the product features of Lily Obrien are likely to be seen as superior by consumers especially due to the companys current selling point: something that will give the company a relative advantage and significant observability. However, complexities are likely to emerge due to cultural differences between Ireland and China especially from indulgence perspective. Concerning the market, taste, packaging, and effective advertising were found to be the most significant factors that give companies a competitive edge in China. Foreign companies were also found to enjoy a large portion of the market share with Dove and Ferrero being the m arket leaders. The report concluded that while there is a great potential for Lily Obrien in the Chinese market, the firm must aim at product innovation to give its brand a great visibility in the market. In the last section of this report, the discussion was guided by three main objectives: to conduct situational appraisal for Lily Obrien, to ascertain with evidence whether or not the firm should enter the Chinese market, and to create a preliminary marketing plan. The situational analysis was done using SWOT analysis and the findings indicated that Lily Obriens source of strength exceeds its weaknesses whereas opportunities in the external environment are more compared to the threats. In this respect, the proposal for the Ireland-based company to internationalize in to the Chinese market was found to be economically viable. To pursue this strategic move, the report has suggested that the company should target middle-class Chinese consumers aged between 25 and 35 years. The company should also aim at realizing two marketing objectives that are related to increased sales volume and enhanced brand awareness to increase the market share. Finally, sales promotion, use of social media, and establishment of a Chinese website were identified as the major marketing strategies that have a great potential of making Lily Obrien strategic move feasible. Contents Lily Obrien Entry to China. 8 1.0 Introduction Part I. 8 2.0 Cultural and Historical Discussion of China. 8 2.1 Geographical Setting. 8 2.2 Social Institutions. 9 2.3 Education. 10 2.4 Political System.. 11 2.5 Legal System.. 12 2.6 Social Organizations. 13 2.7 Business Customs and Practices. 13 2.8 Aesthetics. 14 3.0 Economic Analysis. 14 3.1 Background. 14 3.2 Population. 15 3.3 Economic Statistics and Activity A. Gross Domestic Product (GDP) 15 3.4 Income Aspects Among Chinese. 16 3.5 Transport System.. 17 3.6 Communication Systems. 17 3.7 Working Conditions. 17 3.8 Principal Industries. 18 3.9 Foreign Investment 18 3.10 International Trade Statistics. 19 3.11 Trade Restrictions. 19 3.12 Labor Force. 20 3.13 Developments in Science and Technology. 20 3.14 Channels of Distribution (Macro Analysis) 21 3.15 Media. 21 3.16 Conclusion. 22 2.0 Introduction Part II. 22 3.0 The Product 23 3.1 Relative Advantage. 23 3.2 Compatibility. 23 3.3 Complexity. 23 3.4 Trialability. 24 3.5 Observability. 24 3.6 Major Problems and Resistances to Product Acceptance Based on the Preceding Evaluation. 25 4.0 The Market 25 4.1 Geographical Region(s) 25 4.2 Forms of Transportation and Communication Available in That (those) Region(s) 26 4.3 Consumer Buying Habits. 26 4.3.1 Product-use Patterns. 26 4.3.2 Product Feature Preferences. 27 4.3.3 Shopping Habits. 27 4.4 Distribution of the Product 27 4.4.1 Typical Retail Outlets. 27 4.5 Advertising and Promotion. 27 4.5.1 Advertising Media Usually Used to Reach Your Target Market(s) 27 4.6 Pricing Strategy. 28 4.7 Compare and Contrast Your Product and the Competitions Product(s) 28 4.7.1 Competitors Product(s) 28 4.7.2 Brand Name. 28 4.7.3 Competitors Prices. 29 4.8 Market Size. 29 4.9 Government Participation in the Marketplace. 30 5.0 Conclusion. 30 2.0 Introduction Part III. 30 3.0 A Situational Analysis for Lily Obrien Using SWOT Analysis. 31 3.1 Strength. 31 3.2 Weakness. 32 3.3 Opportunities. 33 3.4 Threats. 34 4.0 Assessing the Viability of Internationalizing to China. 35 5.0 Lily Obrien Entry to China: Market Plan. 36 5.1 Marketing Objectives. 36 5.2 The Target Market 36 5.3 Marketing strategies. 37 6.0 Conclusion. 38 4.0 Appendices. 39 5.0 References. 41 Lily Obrien Entry to China 1.0 Introduction Part I When it comes to food industries, chocolate and confectionery industry is indeed one of the most lucrative ones. For instance, according to Statista (n.d), the global retail sales for chocolate amount to approximately US$ 98.2 billion. As a result, due to revenue potential of this sector, it has attracted numerous companies, which range from small and medium enterprises to multinationals. Currently, some of the key chocolate manufacturers include Mars Inc, Nestle, Ferrero Rocher, and Mondelez International among others. However, for the purpose of this report, the focus will be put on Lily Obrien, the Ireland based company that manufactures luxurious chocolate. Surprisingly, the firm was established in 1992 by Mary Obrien in her small kitchen, and the products had been meant for personal consumption before she started to sell excess to family and friends. At the moment, the firm is gradually raising in the rank of the key chocolate brands with a projection of sales worth 50 million E uros expected to be realized by 2022 (lilyobriens.com, n.d). As the firm seeks to pursue further growth, this report proposes Lily Obrien market entry to China. A perfect alignment exists between the customers needs in the Chinese chocolate and confectionary industry and the Lily OBriens selling position which in turn can facilitate the firms sustainable growth. 2.0 Cultural and Historical Discussion of China 2.1 Geographical Setting Geographically, China is located in the Southeast along the Pacific Ocean coastal line. Notably, China is the third largest nation after Russia and Canada though it has a larger population compared to the two countries. Being situated in Asia and being a densely populated nation, Lily Obrien is going to benefit from a vast growing market. According to Financial Times (2017), the demand for chocolate in Asia was projected to increase by up to 4% by the end of 2018. Hence, by entering Chinese market, Lily Obrien will be well-positioned to address the increasing demand in the region. However, it is also paramount for Lily Obriens management to take into account the distance between Ireland and China and assess how it will potentially influence the companys internationalization strategy. According to Lin Chang (2017), geographical proximity of the home country and the host nation highly impacts the choice of market entry strategy among other critical aspects of internationalizing. Hence , Lily Obriens management ought to critically analyze the geographical location of China to understand all potential benefits and shortcomings and how they impact the firms international strategy. 2.2 Social Institutions In China, family is undoubtedly the most valued social institution with blood ties being perceived as the cornerstone of the society. Notably, the Confucian culture, which to great extent is the shaper of the Chinese customs, has put in place numerous filial stipulati...

Connie Francis Essay - 699 Words

Welcome to an era filled with sock-hops, diners, and poodle skirts. But thats not all! Arguably the most important aspect of the 1950s was that it was also a time filled with the newly evolved genre of rock n roll, a type of music that resulted from a combination of rhythm and blues, gospel music, country, and jazz. Rock and roll completely revolutionized musical tastes and essentially changed the world, especially among the youth. Suddenly all across the nation, teenagers were able to listen to this new music and rebel from their parents in ways that they never could before. There are many artists that made enormous impacts on rock and roll music in the fifties, and one such significant artist was named Connie Francis.†¦show more content†¦In 1958, she continued to produce another string of hits including â€Å"Stupid Cupid†, â€Å"Everybody’s Somebody’s Fool†, â€Å"My Heart Has a Mind of Its Own†, and â€Å"Don’t Break the Heart that Loves You†, which all came in at number one. Her hit singles continue to be popular today among many audiences. Connie Francis truly left an amazing impact on rock and roll music. She is essentially the prototype for the female pop singers of present day. She paved the way for women in the fifties to sing rock and roll with the boys, and was unique as a female artist in that she made record sales equal to or exceeding her male singing counterparts. Her music styling had quite a range, including big band, country, ethnic, folk, and many other types. Interestingly, Francis actually still challenges one of today’s pop stars, Madonna, as the biggest-selling female recording artist of all time. Despite many hardships in Francis’ life, including a rape, many divorces, and the brutal murder of her brother, she continues to sing across the world today. Over the course of her life she has recorded over seventy LPs and starred on many TV shows and movies, as well. Though she was never inducted into the Rock and Roll Hall of Fame, her impact on the rock and roll music industry during the 1950’sShow MoreRelatedMy Loving Daughter Connie Is A Beacon Of Light800 Words   |  4 Pagesdaughter Connie was a beacon of light in our lives. She was a caring, compassionate and kind girl with so much love to give. She was taken from us too early, and had her whole life ahead of her. Connie’s sickness was terrible and god took her pain away and brought her to heaven. She was loved by everyone she met and always could brighten up someone’s day with her beautiful smile. Connie was so intelligent and knew so many things. Her life was cut too short, but we didnâ€℠¢t deserve someone like Connie, andRead MoreThe Movie The Godfather 1537 Words   |  7 PagesFrancis Ford Coppola directed the gangster crime drama film, The Godfather (1972), inspired by the novel of the same name, written by Author Mario Puzo. 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The texts that I am using are Foreskins Lament by Greg McGee, The Godfather by Francis Ford Coppola, Kite Runner by and The Tomcat by James K Baxter. This interests me because I am a young man beginning my adult life and I feel a lot of pressure to conform to what society thinks is a good man. How is Masculinity displayed in FSL? InRead MoreThe Godfather Analysis Essay2563 Words   |  11 Pagesbright and joyful mood. But the rest of the film leans towards a dark and suspends mood. Plot   Vito Corleone is the aging don (head) of the Corleone Mafia Family. His youngest son Michael has returned home from WWII to be present at the wedding of Connie Corleone (Michaels sister) to Carlo Rizzi. Drug dealer Virgil Sollozzo is looking for Mafia Families to offer him protection in exchange for a profit of the drug trafficking money. He approaches Don Corleone with 30 percent of the profit   but theRead MoreChild Abuse And Neglect Essay917 Words   |  4 Pagesthese children will get adopted. 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Love Actually Quotes

The 2003 movie Love Actually emphasizes the funny side of love through an interesting series of plots and subplots. The movie follows eight couples—each telling a tale of love and adding a fresh perspective. Their tales are loosely interconnected, and all are set during a month before Christmas in London. If you are in love  or have been in love, you will empathize with the characters in Love Actually. Hugh Grant, Billy Bob Thornton, Laura Linney, and others put in terrific performances. Check out the quotes to reminisce about the movie. Judy All I want for Christmas is you. Aurelia  [in Portuguese] I will miss you. And your very slow typing... and your very bad driving.Thank you. That will be nice. Yes is being my answer. Easy question. Juliet All I want is just one shot of me in a wedding dress that isnt bright turquoise. Sam But you know the thing about romance is people only get together right at the very end.Lets go get the shit kicked out of us by love. Karen True love lasts a lifetime.Weve never got friendly. I just wanted to say I hope that can change. Im nice, I really am, apart from my terrible taste in pie. And it would be great if we could be friends.Get a grip; people hate sissies. No ones ever going to shag you if you cry all the time.The trouble with being the Prime Ministers sister is it does put your life into a rather harsh perspective. What did my brother do today? He stood up and fought for his country. And what did I do? I made a paper-mache lobster head. Karl Life is full of interruptions and complications. Mia Ill just be hanging around the mistletoe, hoping to be kissed. Billy Mack When I was young and successful, I was greedy and foolish, and now Im left with no one ... wrinkled and alone. Jamie [in Portuguese] Beautiful Aurelia, Ive come here with a view of asking you to marriage me. I know I  seems  an insane person—because I hardly  knows  you—but sometimes things are so transparency, they dont need evidential proof. And I will inhabit here, or you can inhabit with me in England.Christmas is a time for people with someone they love in their lives. Daniel Youve seen the films, kiddo. It aint over til its over.Jo and I had, uh, a lot of time to prepare for this moment. Some of her, uh, requests—for instance, that I should bring Claudia Schiffer as my date to the funeral—I was confident she expected me to ignore.Tell her that you love her. Youve got nothing to lose, and youll always regret it if you dont. Colin American girls would seriously dig me with my cute British accent.I am Colin. God of sex. Im just on the wrong continent, thats all.Im on Shag Highway heading west. Sarah Hello, darling. No, no, Im not busy. No ... fire away. Prime Minister I had an uncle called Terence once. Hated him. I think he was a pervert. But I very much like the look of you.Who do you have to screw around here to get a cup of tea and a chocolate biscuit?

How to Create a Delphi Form from a String

There may be instances when you do not know the exact class type of a form object. You may only have the string variable carrying the name of the forms class, such as â€Å"TMyForm†. Note that the Application.CreateForm() procedure expects a variable of type TFormClass for its first parameter. If you can provide a TFormClass type variable (from a string), you will be able to create a form from its name. The FindClass() Delphi function locates a class type from a string. The search goes through all registered classes. To register a class, a procedure RegisterClass() can be issued. When the FindClass function returns a TPersistentClass value, cast it to TFormClass, and a new TForm object will be created. Sample Exercise Create a new Delphi project and name the main form: MainForm (TMainForm).Add three new forms to the project, name them:FirstForm (TFirstForm)SecondForm (TSecondForm)ThirdForm (TThirdForm)Remove the three new forms from the Auto-create Forms list in the Project-Options dialog.Drop a ListBox on the MainForm and add three strings: TFirstForm, TSecondForm, and TThirdForm.   procedure TMainForm.FormCreate( Sender: TObject);begin RegisterClass(TFirstForm); RegisterClass(TSecondForm); RegisterClass(TThirdForm);end; In the MainForms OnCreate event register the classes: procedure TMainForm.CreateFormButtonClick( Sender: TObject);var s : string;begin s : ListBox1.Items[ListBox1.ItemIndex]; CreateFormFromName(s);end; Once the button is clicked, find the selected forms type name, and call a custom CreateFormFromName procedure: procedure CreateFormFromName( const FormName : string);var fc : TFormClass; f : TForm;begin fc : TFormClass(FindClass(FormName)); f : fc.Create(Application); f.Show;end; (* CreateFormFromName *) If the first item is selected in the list box, the s variable will hold the TFirstForm string value. The CreateFormFromName will create an instance of the TFirstForm form.

The Impact Of Social Networking Sites On Employees On...

Assessment 3: Research Proposal Executive Summary: Social networking is considered as one of the most important development aspects of today’s business world. It has contributed to another feature in the way people all over the world communicate with each other. The social networking sites are now used by millions of people around the world that has modified their web conduct. Success of the companies is mostly dependent on their employees as they are able to build values and help companies to create a reasonable long-term competitive advantage. Any organisation’s success largely relies on their employees’ productivity. The popularity of social networking in today’s business world has affected the workplace and most of the employees now†¦show more content†¦Information will be collected through semi-structured interviews and the use of questionnaires. Specific and uniform set questions will be used in the study purpose to achieve and gather precise and specified information in relation to the subj ect matter. 1. Introduction 1.1 Purpose of the study The purpose of this study is to explore the impact of social networking websites on productivity of the employees. It also aims to understand the consequences of allowing unrestricted access of social networking websites to the employees of the organisation. The report will present whether there is positive or negative relationship between employees’ involvement in social networking websites and their productivity. 1.2 Context of the study The success of any organisation is mainly reliant on employees. Employees are regarded as one of the significant assets that enable the organisations to have a long-term competitive advantage. In today’s world of business, skills in relation to digital knowledge and Internet literacy are considered mandatory for both organisations and their employees. Employees who have access to networking sites are also spending time on social networking websites and getting involved in other activities which are not related to work such as exploring social media, watching videos, following news, downloading music, etc (Uddin, Luva and Hossain, 2012). Use of social network on today’s business world has gained

How Can the American Legal System Free Essays

How can the American legal system, which is so devoted to protecting individual rights, justify itself morally if it jeopardizes, through its own rules, the right of law-abiding citizens to personal peace and security? Although this is a very tough subject and every one in the United States will disagree with this question but I will start out by asking it anyway â€Å" Is there any case in which the American law should put the law above the protection of its citizens? † I found that I will have to answer this question with a hard NO! Because the American government has been sworn to the duty of protecting the itizens of the United States. To answer the question for this essay I am going to refer to the 9/11/01 attacks against the United States as a whole. The United States is a free country for any one whom wants to pursue their happiness and to own their own property or even go to school if they want. We will write a custom essay sample on How Can the American Legal System or any similar topic only for you Order Now That is how this started we the people of the United States allowed those people to come over here to pursue their goals in life so they chose to go to flight school just so they would be able to use it against us (the United States). The death toll of the attacks was 2,995, including the 19 hijackers. The overwhelming majority of casualties were civilians, including nationals of over 70 countries. In addition, there is at least one secondary death – one person was ruled by a medical examiner to have died from lung disease due to exposure to dust from the World Trade Center’s collapse. (1) Now this is nothing about the billions of dollars in damage that was done to our nation. But this does go to show you that if the American government and legal system denies the people of our far United States this is just some of what other countries feel they would be able to do. To deny the people of the United States their peace and security can and does go unanswered for by the government. Although the government or American legal system may feel that this is justified by denying the people their peace and security but what of the feeling they would get without the feelings of peace and security. No I don’t feel that the American law system can justify itself what so ever for the act of denying the people their peace and security. When the American law system starts to feel that they can take our peace and security from us for the sake of protecting individual rights then this country ust doesn’t stand a chance against the countries whom wish do do us hard. So I say that no the American law system can not justify itself in morally or any other way when it comes to the people’s feelings of peace and security personal or otherwise. With out the feelings of peace and security then the people would feel out of control and therefore the country would be out of control and any one that wanted to would be able to come over here and hurt our country in any way they feel fit. Reference: http://en. wikipedia. org/wiki/September_11_attacks How to cite How Can the American Legal System, Papers

Mesopotamie Essay Example For Students

Mesopotamie Essay LArchitecturePlusieurs de pluies passes avait pratiquement dtruit ce ancien village, mais quelques avait survivre pendant ce long temps. Puis maintenant on peut ltudie leurs ruines et apprendre a pro pose de leur maisons, ziggourats, leur architecture. Larchitecture msopotamien ntait pas maintenir bien au cause des briques de boue que les msopotamien ont utilis pour fabriquer leur btiments. Encore il ya des grandes lignes des btiments qui avait exister a un fois. Comme le Tour de Babel, qui a un base de 100 mtres et un hauteur de 100 mtres. Il y a sept tages, puis au milieu il ya des chaise pour rester et prparer pour le voyage au hauteur du tour. Ctait construire avec les briques de boue avec argile qui tait mis en feu sur la visage de la brique. La ville Babylone tait en formeun rectangle. Avec des barrires autour mais le barbier le plus magnifique cest le Barrire de Ishtar. Ctait couvre avec les briques vernis en bleu. Les maisons on pense sont fabriquer avec un porte que aller de hors dans chaque chambre. Donc le vent peut aller de dans. Les toits tait construire de bois, roseaux et une couche des rouleau du sol. Les murs sont probablement tait chaux et les portes rouge de empcher dentrer les espritsmauvais. Les riche avaient v ivre au tour la ville dans les faubourg des jardins et les pauvres au milieu de la ville. Les ziggourats sont compose de les briques de boue. Il ya beaucoup dtages dans un ziggourat et sur chaque ziggourat il ya un temp pour les dieux. Pour dcorations ils avait les mosaques des cones en couleur, qui sont gomtrique La plus partie des btiments sont en forme carre ou rectangle et fabrique avec les briques de boue. Les briques dargile qui tait mettre en feu (plus durable) sont seulement utiliser pour les chose important au cause le bois utiliser pour le feu est difficile de trouver. Ce raison la tait pourquoi le plus des btiment ne sont pas ici encore au cours des annes. Encore en peut imaginer le magnifique ville qui tait la et avec la technologie on peut construire en prcise ces vrai villes. Donc dans le futur on a beaucoup de attendre avec impatience a pro pose de ces villes et les trsors. BibliographieMesopotamia1998 Grolier Multmedia EncyclopedieRowland-Entwistle, Theodore, Nebuchadnezzar and the Babylons. ItalyWayland Ltd, 1986

Character Formation Essay Example For Students

Character Formation Essay Give Your Full Attention to Character Formation 10th June 2010, Chennai, India For some time now, I have been deeply thinking about the reason for the slow progress of abhyasis, and in some cases even about the lack of their progress — total lack of progress. Of course, some are progressing well, but that too is perhaps more because of the personal attention that the Master gives them rather than by their own effort, and I am not referring especially to their spiritual practice but to their lifestyle. You know, in Sahaj Marg we are always talking of the Master giving the inner spiritual condition, which for him is a matter of a second, whereas character formation is the responsibility of the abhyasi. I think, in general, abhyasis conveniently think that maybe the Masters role is ninety-nine percent, or more, and the abhyasis role in personal character transformation or formation, is even less than one percent. I am forced to this, shall I say, conclusion, because that is how it appears to be, and people are not really serious about character formation or character transformation. Why I say this is because, as I said before, spirituality is given by the Master and that cannot be doubted, you see. But their outer behaviour, their outer lifestyle, the way they conduct themselves, their politeness or lack of it, and, as repeatedly pointed out to me by abhyasis from all over the world, especially the behaviour of those very close to me — what the outside world calls the inner circle. You know, I used to feel concerned, then I used to feel pained, now I really feel guilty. I feel guilty because the people close to me, my inner circle so-called, are, one and all, arrogant, proud, demanding, oppressive, authoritarian and lack politeness — one and all. Of course, I keep telling them about this. Either they smile it off or they say, Yes, yes, we will change now. But you know, recent affairs, especially when I was in Tiruppur immediately following dear brother Ajay Bhatters revocation of his nomination to succeed me, it has shown the raw human nature at its worst. Gossiping, condemning, blaming — always others, forgetting the principle that when you point your finger at somebody (one finger), three fingers are pointing towards yourselves. So what to do about this, you see. How to make abhyasis realize that the Masters responsibility or his, what shall we say, duty towards an abhyasi (if I should call it that), is hardly one percent — probably one thousandth or one millionth of a percent; whereas the abhyasis role, responsibility in making himself, transforming himself, should be ninety-nine percent or more. It is exactly opposite. Now, what are the consequences? People close to me think that because I keep them close to me, continue to keep them close to me, they are blameless, they are really blameless and I am only talking for fun or to show-off or something like that, you know, like chastising a pet. And people who are away from me, but who are close to me in an inner sense, they stay away. I remember Babuji Maharaj had a dog, Honey; and he was not fond of dogs, but it was there and it remained there. It used to run around chasing the monkeys and he used to tell me with a twinkle in his eye that, You know, Honey recognizes abhyasis, because when abhyasis come, he doesnt bark. He only barks at non-abhyasis. And, you know, I never understood the significance of Babuji praising this dog for this quality that it does not bark at abhyasis. A dog! And my people around me, they are all the time barking, shutting doors, putting away people, using my name for everything that they do. He is ill. He is resting. He is asleep. He told us no, so on and so forth. I get letters from very, very close, devoted abhyasis who love me saying, I cannot come, and I will not come so long as I am stopped. For them too, it is a need to transform themselves, because as Babuji once said, Two lovers cannot remain separated because the circumstances are not favourable. You know the old saying in English: Love laughs at locksmiths. It doesnt mean it only laughs at locks. The locksmith is symbolic of every circumstance that can come between the lover and the beloved. You remember the old story of the man who was so besotted with a girl that when she went out of town, he followed her . There was a river to cross, and the river was in flood. He did not know what to do and then he found something like a log of wood. Is the Death Penalty Cruel and Unusual Punishment? EssayLove means, in a partnership in business, if it is an equal partnership I cannot rob others. Suppose they rob me? Love means first and foremost putting yourself in the place of another before you speak and before you act. If these things are not followed and applied to your own life, dear brothers and sisters, whatever may be the spiritual input that our Master gives us, graces us with, blesses us with, will be lost. Because it is my samskara that I will carry with me into my next life, God forbid if there is a next life, and they are governed by what we do here, what we think here, which is how samskaras are born. So I say, beware, be alert, understand these principles properly, apply them to your own life, examine yourself. If necessary, in your diary be very frank and say, I have stopped beating my wife. Truth, if it is the truth. I have stopped telling lies to my partners. I have stopped cheating. I have stopped adulterating. I have stopped self-titillating. I have stopped beating my children. All these are relevant to your spiritual diary, if you want to be honest about it, so that anybody can read what you have written. Then only you will be aware. Because now, you know, we live in the secrecy of our inner self, nobody knows. So we have this question of personality problems. My personality is what I show to the outside world. My true self is inside, secret, safely buried, and I am blissfully thinking that by Masters grace I will evolve, I will go to the Brighter World, et cetera, et cetera, et cetera. The Master is magnanimous. He loves us, he wants to give us everything that he has, but his limitation is that unless the vessel is clean he cannot put anything else into it. We are in a situation where the Master gives us, let us say, a hundred gallon tank of milk, and two drops of poison which is our contribution, ruins it. It is so potent — human will, human endeavour is so potent. As Babuji said, You can train a lion to do what you want in six months. But its impossible to train a human being over a whole lifetime unless he or she cooperates. What is the cooperation that I am now trying to emphasize that an abhyasi should offer to the Master? Full attention to character transformation, knowing that the spiritual part is being attended to by him, meticulously, every moment of our life, with total concern for our spiritual welfare and our future. I exhort all of you who will listen to this to take it seriously; if necessary, read this again and again if it is available in written form, and apply it every moment of your life. Think ten times before you address your friend. Think twenty times before you refuse somebody entry into my place to meet me. Do not shout; imagine what it would be like if somebody shouted at you. Do not push people; you dont like to be pushed. Do not force yourself on your wife. And do not make negative comments all the time. There is no salt in this, there is no sugar in this. You are ugly, you know I dont want to see anything in you. Because, by force of circumstances, call it health, call it whatever it is, I really cannot see any of you now, beyond six feet, and my seeing your spiritual condition if I am able to do it, is of no use, because what is going to carry you into the next level of spiritual welfare, spiritual achievement, is you yourself. I pray for all of you .

Sample Essay - How to Avoid Being Plagiarized and Avoiding Errors

Sample Essay - How to Avoid Being Plagiarized and Avoiding ErrorsIf you are looking for sample essays online to help you with your writing and learning, here are a few tips. Some of these sample essays are very useful when used in studying, but some are just plain awful, and in some cases they can even get you a failing grade on the test that is on the line.A sample essay written by a child or an adult can be a real source of inspiration. However, make sure you don't fall into the trap of plagiarism by using someone else's work. It is not a good idea to use someone else's ideas from a journal article, newspaper, or essay, or a statement made by the president or your favorite celebrity.Plagiarism can happen for many reasons, some of which include: using somebody else's work and ideas without crediting them; using someone else's words and thoughts to make up a whole bunch of new content that is not original; and of course, doing so with something like a sample essay written by somebody else. In other words, you are basically rewriting the essay and make it look new, especially if you are using someone else's idea for your own. If this is your main source of income, then you might want to reconsider that idea.Do not start writing without having a plan. As with any writing project, a proper plan will help you avoid being stalled by procrastination. The good news is that there are several different plans that you can choose from. There are different plans for each writing and learning aspect.Just as with the other parts of the writing and learning process, you should also take into consideration grammar. There are free grammar checkers available online that you can use to check for a few areas of concern. One way to do this is to study the sample essay and find the grammar mistakes and how they affect the overall sense of the essay. Other than that, another way to evaluate a sample essay for its ability to hold your attention is to use a scoring system, also known a s a 'word score'. This will help you determine whether the essay is worth reading.When you are trying to write a better sample essay, remember to exercise caution with your writing. You want to make sure that you use only those samples that are useful and informative.

One Brain or Two free essay sample

Many agreed to participate in the experiments. The experiments that they held focused on finding out what kind of limitations would each brain have if they operated independently, how the 5 senses would be affected as well as finding their unique abilities. The two hemispheres were analyzed with three different tests. One of the tests studied their visual abilities and interpretations. The test consisted on placing an image at a specific place while having their eyes fixed at a determined point.So that would make the patient capture the visual information in only one of the visual fields (area) of the right or left hemisphere. Interesting findings came out of this test. The patients claimed verbally to not have seen anything on the right field. However, when they were asked to point at the image seen, they pointed at the image on the right field where they had claimed to not have seen anything. We will write a custom essay sample on One Brain or Two? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These results lead Sperry and Gazzaniga to a logical conclusion: Our speech is controlled by the left hemisphere only.In other words, split-brain patients were not able to verbally express or even confirm what the right hemisphere has seen. Another of Gazzaniga and Sperry tests focused on tactile stimulation. This test was really simple. It consisted on being able to touch different items without seeing or hearing it. The results of this experiment give to the previous Gazzaniga and Sperry logical conclusion more credibility. At the time the patients used their right hands (connected to the left hemisphere), they could not name or describe verbally anything related to the objects.However, it was not the same story with the left hands of the patients (connected to the right hemisphere). They could match and point at the objects without problem; proving again the lack of speech ability that the right hemisphere has. The other test held was an auditory test. The test was done in two different ways. One way was finding the objects in a bag that were mentioned verbally and the other was identifying the item reached by touch. This test’s results were also supporting the previous researchers’ logical conclusion about the left hemisphere ability of speech.It confirmed the right hemisphere’s ability of comprehending language and its ability of expressing it in a nonverbal way. During the test, evidently, the right hemisphere had no trouble identifying the unknown objects by touch as the left hemisphere did. Moreover, some three- dimensional drawings of the slit-brain patients, who were all right handed, developed much better drawings using their left hands compared with their right hands. Those three types of tests were combined to make new tests. But the results are all similar to the ones mentioned before. These amazing findings get us to the conclusion that we possess two different brains with different abilities and behaviors. Gazzaniga emphasizes the possibility of doubling the brain’s performance by separating both halves. In other words, to put each brain half to think on their own. I find this hypothesis of perhaps being able to manage 2 tasks or having 2 extreme different thoughts at the same time very interesting. Knowing that something that sounds like fiction could actually be a possible truth one day provokes me countless thoughts about our so uncertain future.

Free Essays on Yoga And Its Benefits

YOGA AND ITS BENEFITS Many health and lifestyle benefits are associated with the practice of Yoga. However, it is impossible to understand the attainment of these benefits without explaining the classical form of Yoga, Ashtanga Yoga, as a way of life, the philosophy it is based on, and the eight methods that makes it up. Yoga is a way of life whose creation and systemization is credited to Maharishi Patanjali. According to Patanjali, the basic idea of yoga is to unite the atma or individual soul with the paramatma or the Universal Soul. According to Yoga philosophy, by cleansing one's mind and controlling one's thought processes one can return to that primeval state, when the individual self was nothing but a part of the Divine Self. This is the sense encapsulated in the term samadhi. The aim of the yogi is to be able to perceive the world in its true light and to accept that truth in its entirety. The term 'yoga' stands for 'union'. A yogi's ultimate aim is to be able to attain this 'union' with the Eternal Self with the help of certain mental and physical exercises. Different schools of thought have been derived from Ashtanga Yoga, but they all adhere to different applications of the Ashtanga discipline, and are all ultimately aimed at liberation of the soul and an understanding of the Divine Un ity. For the purposes of this paper, the understanding of the benefits that can be derived from Yoga, only and in-depth discussion of Ashtanga Yoga is necessary. The Patanjala Yoga philosophy is also known as Ashtanga Yoga and is the practical manifestation of the Sankhya and Vedantic philosophies. It is an attempt to understand the nature of the mind, including â€Å"Its different states of being, impediments to growth, afflictions and the methods of harnessing it for the achievement of absolute self realization†. Sankhya philosophy assigns three functions to the mental body: mind, intelligence and false knowledge. Vedanta a... Free Essays on Yoga And Its Benefits Free Essays on Yoga And Its Benefits YOGA AND ITS BENEFITS Many health and lifestyle benefits are associated with the practice of Yoga. However, it is impossible to understand the attainment of these benefits without explaining the classical form of Yoga, Ashtanga Yoga, as a way of life, the philosophy it is based on, and the eight methods that makes it up. Yoga is a way of life whose creation and systemization is credited to Maharishi Patanjali. According to Patanjali, the basic idea of yoga is to unite the atma or individual soul with the paramatma or the Universal Soul. According to Yoga philosophy, by cleansing one's mind and controlling one's thought processes one can return to that primeval state, when the individual self was nothing but a part of the Divine Self. This is the sense encapsulated in the term samadhi. The aim of the yogi is to be able to perceive the world in its true light and to accept that truth in its entirety. The term 'yoga' stands for 'union'. A yogi's ultimate aim is to be able to attain this 'union' with the Eternal Self with the help of certain mental and physical exercises. Different schools of thought have been derived from Ashtanga Yoga, but they all adhere to different applications of the Ashtanga discipline, and are all ultimately aimed at liberation of the soul and an understanding of the Divine Un ity. For the purposes of this paper, the understanding of the benefits that can be derived from Yoga, only and in-depth discussion of Ashtanga Yoga is necessary. The Patanjala Yoga philosophy is also known as Ashtanga Yoga and is the practical manifestation of the Sankhya and Vedantic philosophies. It is an attempt to understand the nature of the mind, including â€Å"Its different states of being, impediments to growth, afflictions and the methods of harnessing it for the achievement of absolute self realization†. Sankhya philosophy assigns three functions to the mental body: mind, intelligence and false knowledge. Vedanta a...

The Importance of the Price Elasticity of Demand Research Paper

The Importance of the Price Elasticity of Demand - Research Paper Example On the other hand, Fair Trade is a controlled certification method where there are conditions set on agricultural commodities production. The goods of Fair Trade that are produced according to the criteria followed in the trade are warranted a small price above the price of the world market. The main important part of this Trade is the products’ market in the countries that are developed. The main purpose of this study is to look into factors that mainly affect Fair Trade coffee demand and work out the coffees’ price elasticity of demand. This research is mainly aiming in giving answers why many purchasers may buy products of Fair Trade at higher prices than the substitutes of Fair trade goods. In addition, there is price elasticity of demands impacts on retail revenues mentioned in this paper. The findings obtained from this study showed that Fair Trade demands of coffee depend on various functional features like brand, price, taste and locations of sales. According to the theoretical models that are founded on the complementary utility, conclusions that arise are that price elasticity of demand mainly depends on the Fair Trade and regular coffee price differences and the demands of Fair trade coffee shares in comparison to the consumption of the whole coffee (Giovannucci, 105). Price elasticity of demand measures products quantity responsiveness to changes of the products price. It is referred to as the own price demand elasticity for a product sometimes. Many theories provided have concepts of consumers aiming to make best use of their personal utility. It would be unreasonable if a customer is likely prepared to spend more on the Fair Trade goods than for the Fair Trade good substitute if they have the same quality (Fairtrade Labelling Organizations International, 1). Many people using this product have interests on the conditions used in producing the Fair Trade goods even though there may be no effect on the standard product quality. Fair Trade coffee is described a product that has innovations, whereby making the process of production to be good increases the product quality in a slight way. Many consumers, who are aware of the product and like it, are willing to spend more on the product quality that has been improved. In addition, consumers may be gr ouped separately. Some consumers will take a product due to their characteristics and others due to the price of the product. Prices of these products are supposed to vary in different point of sales except there are features that permit the sellers to price the products differently. The location effects depend with the mobility of the consumers and if they buy all their products in one locality. There are various reasons that may lead to the Fair Trade coffee demand (Fairtrade Labelling Organizations International, 1). The reasons may be the flavor, the brand, quality, price and convenience of the coffee may affect the decisions used while purchasing the product. Another factor that may affect the decision of purchasing is the origin of the coffee. There are negative values in the price elasticity of demand for products, this is there would be demand in a certain commodity if the price is low. In Fair Trade coffee, the price elasticity of demand is important in various ways (Riley, 1). Retailers may discriminate prices among customers if there is a low price elasticity of demand. In a case where the demand is not elastic, there will be a less demand decrease to be suffered by the producers, even if the coffee prices are high. According to Giovannucci (161), this theory concludes that if there is a small Fair Trade Coffee price elasticity of demand, there will be great revenue obtained from the product sales even if there is an increase in the

What is a MBA Really Worth Essay Example | Topics and Well Written Essays - 750 words

What is a MBA Really Worth - Essay Example Some degrees are more profitable according to Weston (2006) who states that although her assumptions, based on 1996 Census Bureau figures, are an understatement as there are too many factors. She determined the "present value" of the increase in future income that could be expected with various educations by the fact that a dollar paid in the future is worth less than a dollar today. Ditto, usually, a bachelor's degree. Any bachelor's degree you get at a public university is likely to pay off handsomely, as well. If you're attending a private college, though, you might want to steer clear of education degrees. Some degrees are a step back. Thinking of a master's degree in a liberal arts or social sciences field Let's hope you're in it for the love of learning, because on average there doesn't seem to be any financial payoff. High school graduates earned about $25,000 per year while college graduates with a Bachelor's degree earned about $48,000 per year. This is a difference of $700,000 over a time period of thirty years. This was based on statistics from the U.S. Census Bureau, Census 2000, National Student Loan Survey, Nellie Mae 2002. (Thinking about College: Is it Worth it, n.d.) In conclusion, a college education is worth the time and costs especially in certain careers, or fields, in the long run. There are also intrinsic values that are priceless. Student Say College is Worth It (2005) quotes Krueger (2005), "But in addition to just learning job skills, college has become about honing life skills and learning to balance academics with rigorous work and extracurricular schedules. Gorsuch (2005) is also quoted, "college experience is based on internships, study abroad, networking opportunities, making lifelong friends, and pretty much everything done outside the confines of the classroom that makes

Quantitative And Qualitative Research Techniques And Procedures Psychology Essay

Quantitative And Qualitative Research Techniques And Procedures Psychology Essay The term research is usually used interchangeably with investigate, study, explore examine and make inquiries of a specific topic. In general terms, research can be defined as the gathering of data, information and facts for the advancement of knowledge. The Princeton University wordnetweb published some interesting definitions of research including: Attempt to find out in a systematically and scientific manner; Systematic investigation to establish facts inquire into or a search for knowledge; In the scientific and academic terms however, the common use of the team tends to refer to the definition of research in a scientific context where it is used to mean performing a methodical study in order to prove a hypothesis or answer a specific question. This scientific understanding and application of research assumes a research process which involves manipulation of the variables in general with exceptional of process that use case studies and pure observational science for which this generalization does not always hold true. Research methods are technique(s) for gathering data (Harding, 1986) and are generally dichotomized into being either quantitative or qualitative. It has been argued that methodology has been gendered (Oakley, 1998), with quantitative methods traditionally being associated with words such as positivism, scientific, objectivity, statistics and masculinity. In contrast, qualitative methods have generally been associated with interpretive, non-scientific, subjectivity and femininity. C. R. Kothari categories research methods into three main types depending on purpose, area of focus and research approach: i. Depending on its purpose, research is said to be exploratory research which is also divided into two subtypes of descriptive and analytical research. This type of research is purposed to and structured to identify new problems or relationships between phenomena. Thus, it is aimed at describing the state of affairs as it exists and it is usually done through survey to get new facts which are analyzed to find new connections: ii. Based on the focus and the result of the research process, we do find the Constructive research also known as applied research. This type of research is used to develop solutions to practical problem at hand. In this same category, there is Empirical research through which researchers tests the feasibility of a solution using observed data: iii. Based on the approach, research can also be categorized as qualitative or quantitative. This categorization is based on the research methods used. The choice between the two is based on the properties of the subject matter and or the objective of the research. (C. R. Kothari 2004). Those two are the most commonly used categorisations and form the main schools of thought in research. Although they are commonly used together in complex research processes, the merits of one of over the other hotly debated especially in the field of social science research. Due to the scope and space limitation, I do not intend to cover the entire field of scientific research. The reminder of this paper will therefore focus on the examination of these two methods in iii above Looking their key characteristics, date collection and analysis methods, and identifying the respective advantages and disadvantages, validity level and the discussing the contemporary usefulness on the two methods in the research process. Quantitative Research Techniques and Procedures Qualitative analysis is a process that is often the precursor to quantitative, statistical work; a process to make the tacit underpinnings of an issue explicit; a process you can use to deepen your understanding of complex social and human factors that cannot be understood with numbers; a process that helps you figure out what to count and what to measure (Kerlin, 1999, p. 1). Some of the common methods of carrying out quantitative research are surveys and observations. Surveys are commonly carried out either the respondent or the researcher filling in questionnaires. While observational research involves the research watching or observing various behaviors and patterns. Mary other different kinds of quantitative research methods are used besides the surveys and observations. More complicated forms of quantitative research are experimental research or mathematical modelling research (Peter J.P. Donnelly J.H, 2000). In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The process will involve the development and use of the different mathematical models, theories and/or hypotheses pertaining to phenomena to measure empirical observation and mathematical expression that evidence the quantitative relationships. Although this research approach is commonly used in the social sciences such as psychology, sociology and anthropology, quantitative research mathematical sciences such as physics is also quantitative by definition, though this use of the term differs in context. In the social sciences, the term relates to empirical methods, originating in both philosophical positivism and the history of statistics, which contrast qualitative research methods. (http://en.wikipedia.org) One of the key characteristic of quantitative research is that it Involves analysis of data like numerical date, word, pictures and objects. (Miles Huberman (1994) Qualitative Research Techniques and Procedures Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field, or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Interaction between variables is important. Detailed data is gathered through open ended questions that provide direct quotations. The interviewer is an integral part of the investigation (Jacob, 1988). This differs from quantitative research which attempts to gather data by objective methods to provide information about relations, comparisons, and predictions and attempts to remove the investigator from the investigation (Smith, 1983). According to Andrew (2007), qualitative research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples. According to Andrew (2007), qualitative research is used to denote approaches which are supported by a set of hypotheses concerning the way the social world functions. It deduces many of its basic principles from the perspective that there are fundamental differences between the science of human world and science of natural world and consequently needs to use distinctive methods. Here, attention is focused upon looking at the world through the eyes of studied objects and upon evolving concepts and theories which are grounded in the collecting data. So, qualitative research connected with own accounts of the individuals of their attitudes and behavior. The significance of qualitative research consists in setting stress on describing, understanding complex phenomena. It investigates, for instance, the relationships and patterns among factors or the context in which the activity happens. It is concentrated on understanding the full many-dimensional picture of the subject of investigatio n. Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses (informative guesses). Qualitative research is aimed at deepening our understanding about phenomenon, and will usually involve going beyond surface analysis of numbers and the statistics to the deeper meaning behind story being told by the numbers. It aims to gives the reasons and establishes causal relationships. It is often contrasted to quantitative research which focuses on the quantitative elements of phenomena. In practice however, the two methods are often used together to get to the bigger picture. Face-to-Face Interviews and Focus Groups The most common forms of qualitative research are face-to-face interviews and focus groups. Face-to-face interviews are just that: Meeting someone in person and discussing various issues. The informant or person you are interviewing may be an expert in a particular field (e.g. the editor of a newspaper) or they may be someone who is affected by the issues you are researching (e.g. someone who is HIV positive or who reads the media). Focus groups involve discussions with two or more participants. While questions for focus groups need to be prepared to guide and focus the discussions, the responses are often free-ranging, as the participants are encouraged to explore the issues at hand in an in-depth way. While focus groups and interviews will help you develop explanations for quantitative data, sometimes they can provide you with quantitative data themselves Basic Differences between Quantitative and Qualitative Research Techniques Quantitative and qualitative research methods differ primarily in: their analytical objectives the types of questions they pose the types of data collection instruments they use the forms of data they produce the degree of flexibility built into study design The key difference between quantitative and qualitative methods is their flexibility. Generally, quantitative methods are fairly inflexible. With quantitative methods such as surveys and questionnaires, for example, researchers ask all participants identical questions in the same order. The response categories from which participants may choose are closed-ended or fixed. The advantage of this inflexibility is that it allows for meaningful comparison of responses across participants and study sites. However, it requires a thorough understanding of the important questions to ask, the best way to ask them, and the range of possible responses. Qualitative methods are typically more flexible that is, they allow greater spontaneity and adaptation of the interaction between the researcher and the study participant. For example, qualitative methods ask mostly open-ended questions that are not necessarily worded in exactly the same way with each participant. With open-ended questions, participants are free to respond in their own words, and these responses tend to be more complex than simply yes or no. In addition, with qualitative methods, the relationship between the researcher and the participant is often less formal than in quantitative research. Participants have the opportunity to respond more elaborately and in greater detail than is typically the case with quantitative methods. In turn, researchers have the opportunity to respond immediately to what participants say by tailoring subsequent questions to information the participant has provided. Merriam (1988) provided a basis for differentiating qualitative and quantitative research techniques based on their characteristics. Characteristics of Qualitative and Quantitative Research Point of Comparisons Qualitative Research Quantitative Research Focus of research Quality (nature, essence) Quantity (how much, how many) Philosophical roots Phenomenology, symbolic interaction Positivism, logical empiricism Associated phrases Fieldwork, ethnographic, naturalistic, grounded, subjective Experimental, empirical, statistical Goal of investigation Understanding, description, discovery, hypothesis generating Prediction, control, description, confirmation, hypothesis testing Design characteristics Flexible, evolving, emergent Predetermined, structured Setting Natural, familiar Unfamiliar, artificial Sample Small, non-random, theoretical Large, random, representative Data collection Researcher as primary instrument, interviews, observations Inanimate instruments (scales, tests, surveys, questionnaires, computers) Mode of analysis Inductive (by researcher) Deductive (by statistical methods) Findings Comprehensive, holistic, expansive Precise, narrow, reductionist However, there is a range of flexibility among methods used in both quantitative and qualitative research and that flexibility is not an indication of how scientifically rigorous a method is. Rather, the degree of flexibility reflects the kind of understanding of the problem that is being pursued using the method. Merits of Quantitative Analysis The use of surveys permit a researcher to study more variables at one time than is typically possible in laboratory or field experiments, whilst data can be collected about real world environments. The usefulness of a survey is that the information you get is standardized because each respondent the person who fills out the questionnaire is answering the exact same questions. Once you have enough responses to your questionnaire, you can then put the data together and analyze it in a way that answers your research question or what it is you want to know. Since case studies follow a structured format, different situations can be compared or analyzed comparatively. Case studies are typically short (often no more than 5 pages long) and usually only contain the essential information needed to present a situation and, if necessary, to describe and properly analyze a problem. Quantitative data can determine when students have achieved or failed a task, and they can provide national ranking, percentiles, and allow researchers to conduct comparison analyses. Nevertheless, they cannot provide the total picture of why a particular student has either succeeded or failed (Burnaford et al., 2001; Gall et al., 1996 and Mc Bride Schostak, 2000). In quantitative research, the researcher neither participates in nor influences what is being studied; thus, he/she examines the circumstances objectively. In some qualitative research, the researcher may play a more subjective role and participate by being immersed in his/her research. That is, the observer may be the teacher or the facilitator. This role is often the case with when action research, case studies, and focus groups are used in educational research. Advantages of surveys Good for comparative analysis. Can get lots of data in a relatively short space of time. Can be cost-effective (if you use the Internet, for example). Can take less time for respondents to complete (compared to an interview or focus group) Specific concrete example; Can help with problem solving; Are often interesting to read. Demerits of Quantitative Analysis A key weakness of quantitative analysis is that it is very difficult to realise insights relating to the causes of or processes involved in the phenomena measured. There are, in addition, several sources of bias such as the possibly self-selecting nature of respondents, the point in time when the survey is conducted and in the researcher him/herself through the design of the survey itself. It could be argued that the quantitative researcher is more precise, but the response would be that with people it is not possible to be so precise, people change and the social situation is too complex for numerical description. Quantitative research has a tendency to clarify where clarification is not appropriate. (Mc Bride Schostak, 2000, pp. 1-2) Disadvantages of Surveys Responses may not be specific. Questions may be misinterpreted. May not get as many responses as you need. Dont get full story. Can take time to develop; Depending on format, may need some level of good writing skills; Do not usually give broad overview of issue at hand. Merits of Qualitative Techniques The approaches of the qualitative research differ from the methods of the quantitative research. Quantitative methods have their aim in dividing into clearly defined parts, or variables. When we research an issue which we know how to quantify, for example, what can be quantified for sure, we may leave out the factors which are crucial to the real understanding of the phenomena under study (Andrew, 2007). Qualitative methods are helpful not only in giving rich explanations of complex phenomena, but in creating or evolving theories or conceptual bases, and in proposing hypotheses to clarify the phenomena. Besides, value of the qualitative research consists in validity of the information received; people are minutely interviewed so as the obtained data would be taken as correct and believable reports of their opinions and experiences. Its major disadvantage is that small group of interviewed individuals can not be taken as representative (Andrew, 2007). Case studies involve an attempt to describe relationships that exist in reality, very often in a single organization. Case studies may be positivist or interpretivist in nature, depending on the approach of the researcher, the data collected and the analytical techniques employed. Reality can be captured in greater detail by an observer-researcher, with the analysis of more variables than is typically possible in experimental and survey research. Another type of qualitative analysis is site visits. Site visits help you understand your research better; site visits (e.g. when you visit an organization, a manufacturing plant, a clinic or a housing project) are very useful and sometimes even necessary ways of gaining additional insight and making your theoretical information concrete in your mind. They allow you to observe what is going on, and to ask questions you may not have thought about. Qualitative research has a phenomenological focus that can provide an enriched and detailed description of the participants actions and/or viewpoints (Veronesi, 1997). Advantages of Face-to-Face Interviews Can allow for in-depth knowledge sharing; Helps to develop the bigger picture; Helps with analysis of results; Good for networking (e.g. you may be referred to other people to interview). Advantages of Focus Groups Good for community participation (grassroots input); Helpful in developing ideas and sharing latent, or hidden, knowledge spontaneously; Enables you to get information from a number of individuals simultaneously. Advantages of Site Visits and Observation Demerits of Qualitative Analysis Case studies can be considered weak as they are typically restricted to a single organization and it is difficult to generalize findings since it is hard to find similar cases with similar data that can be analyzed in a statistically meaningful way. Disadvantages of Face-to-Face Interviews Can be time consuming; May be difficult to arrange an interview time; Can be difficult to compare and analyze information. Disadvantages of Focus Groups Can be difficult to set up; Participants may need to be paid; Need to be sensitive to who the facilitator is; May need a translator; Sometimes difficult to organize and analyze information. Disadvantages of Site Visits and Observation Take time; Can be expensive (depending how far you need to travel); With observation in particular, you need to be careful how you interpret what you see. With site visits, you may want to make sure you have a guide so that you can ask questions However, the disadvantage of the quantitative as well as qualitative research is that they do not always underpin understanding of multi-dimensional pictures (Andrew, 2007).