Nike Consumers demand Strategies Essay Example

Nike Consumers demand Strategies Essay Example Nike Consumers demand Strategies Essay Nike Consumers demand Strategies Essay Consumers demand In fact, the overseas market accounts for a high proportion in Nines total sales. Until last year, Nines international market sales beyond the U. S. Market sales lasting for four years, but the U. S. Market still the Nicks largest market. Although 61 % of Nines revenue from athlete shoes and Nikkei occupies 45 percent of the U. S. Athletic shoe market cannot help but be influenced by consumers demand to owning another pair of sneakers. Nikkei is not the only one in suffering from American customers new preference with alternative footwear like hiking shoes and leather boots. Aids and Rebook have experienced a difficult time too. Nikkei has got a shock and decreased total sales due to the global financial crises in 2008 and 2009. Nines total sales declined from $19. 08 billion in fiscal 2009 to $18. 96 billion in fiscal 201 0, just a little higher than the year 2008 (18. 63 billion). In Mark Parsers leadership, Nikkei builds up sports fashion as the companys core business, until recently, people still believe that Nikkei can achieve this goal is simply unbelievable as its corporate culture of male chauvinism . In the Past 3 years, Nikkei air Max apparel sales rose 30% in the world due to the impetus fashion sportswear, in fiscal 2010, 2011 201 2, the companys total sales reached 18. 96, 20. 89, 24. 12 billion U. S. Dollars separately. Without doubt, Nikkei still needs to deal with many challenges. In the united States, to meet growing market demand, Puma, K-Swiss, Diesel and other manufacturers introduced retro-style sneakers. In Europe, Nikkei high-end shoes sales experienced a dramatic rise for many years began to decrease. The Aids Salomon also made the best of opening up North America basketball markets, Nines market share account for 60%. In the imitation of Aids, Nikkei shoo shoes, contracted with three NAB All-Star team players: Kevin Garnett, Tracy Macerate and Tim Duncan will wear Aids sneakers. In the other hand, Nikkei makes effort to meet the youngsters needs of sports and leisure shoes and understand their psychological desire and lifestyle, so it developed the new innovative products, like Nikkei Lowborn X and Nikkei Air Max 90 and promotional events, from first to last, it always try to stand in the first row to lead consumption trends and meet the consumers demand. The strategies of the firm to increase sales Targeting strategies Nikkei adopts a host of strategies to target the immediate consumers like sportsmen and other athletes. Nines targeting strategies include the sponsorship by famous athletes, professional and college athletic teams. These targeting strategies are successful because it can reach a host of sportsmen. The trainees have no choice other than to buy a specific type of Nikkei shoes if the athletic team manager requires it. The teams have to buy and supply the shoes in a large amount to the team members as well. The second strategy is Nikkei designs its product destination. It does this by associating success with the products. For example, the brand will be linked with success when a famous athlete is sponsored of a specific brand of athletic shoes and this psychological effect is enhanced with advertisements. The third strategy is Nikkei targets the consumers who are tend to develop product intimacy; those who concern more about the products quality and utility and than the price. (Frank, 2004, p. 173) Pricing Strategies Nikkei focuses more on the consumers who embrace product intimacy and has high loyalty and concern less about the products price. Nikkei can set relatively Geiger prices than other competitors due to this strategy. This strategy called for higher pricing thus to boost the perceived product value. Consumers are tending to pay the high price when they consider a product of high value and it has been proved. Consumers associate themselves with the product and will pay any price offered of it with the Nikkei logo on it when they develop product intimacy (Goldman S, 2000, Pl 54). Promotional and Communication Strategies In addition to the quality products Nikkei sells which have result in higher customer loyalty, Nines promotional strategies are simply excellent. Nikkei has signed a host of famous and professional athletes so as to attract a considerable attention to their products. Some of the athletes contracted by Nikkei include basketball players such as Carmine ONeal and Lebanon James, soccer stars like Ronald and Reinhold and golf superstar Tiger Woods. This act has increased awareness of Nikkei products. Besides contracted famous athletes to promote their products, Nikkei has made a large number of advertisements through the mass media as well. Nikkei focused on the high priced shoes used for conventional sports with selective-demand advertisements (Goldman S, 2000, Pl 54).

Majoring in International Business

Majoring in International Business Business is more global than ever before. There are a growing number of companies who are conducting commercial operations across borders.  Furthermore, international business  is constantly expanding and evolving. This has created a need for business managers who are well-versed in all aspects of international business. A quality international business degree can be a wonderful springboard for individuals who are interested in securing a position within the global business market. International Business Coursework Business majors who study international business learn how business is conducted within their home country as well as other countries. They focus on learning how to serve customers in international markets, and how to take a local business global. Specific courses may include topics like strategic planning, government relations, and policy analysis. Educational Requirements Educational requirements for business majors who want to work in international business vary, and often depend upon the career goal. Students who want to work as a cultural advisor or in international banking will need more advanced degrees than someone who merely wishes to add knowledge of international business to their management skills arsenal. To get an idea of what types of international business degrees are available, and what you can expect from these degree programs, follow these links: Associate Programs  are two-year introductory programs that consist primarily of general education courses. Most positions in international business will require more than an associates degree.BBA Programs  provide a bachelors level education in business administration and take about four years of full-time study to complete. A BBA degree program will give students the basic knowledge required to secure an entry-level position in international business.MBA Programs  are for business majors who want to work in supervisory positions or other advanced positions, a masters level program in business administration is a good choice. These programs take one to two years to complete. Choosing an International Business Program   There are a growing number of schools that offer programs in international business. If you are a current business major or aspiring business major and are interested in international business, you should carefully research the potential job market, as well as the schools reputation in the field prior to enrolling in an international business program. This will allow you to choose the best career path and the best school before you begin your studies. Careers in International Business After successfully completing an international business program, business majors should be able to secure a number of positions within the business field. The positions graduates are best qualified for will depend on the education received. For example, someone who focused mainly on the marketing aspects of international business will be best suited for a marketing-related position, while students who specialized in the entrepreneurial aspect of ​international business will be prepared to start their own company or offer consulting services to established organizations.

The evolution of the black church Research Paper

The evolution of the black church - Research Paper Example For the purpose of the study, details of the history will start after the American Revolution, an era where the slavery was abolished. By 1810 slaves were totally free; the slave trade in America ended, and a large native born population of African Americans began to increase. This freedom allowed the African-Americans to blend together, to preserve their cultures and to transform their religious beliefs and practices. This period also coincided with the revival of religious evangelization wherein many slaves were converted to evangelical religions like Baptists and Methodists. Evangelists encouraged the message of hope and salvation to the slaves, and advocated the idea that all Christians are equal in the eyes of God. The teachings of the scriptures appealed to the slaves because it inspired them towards hope and salvation and were particularly interested in the stories of deliverance from slavery of Moses’ Exodus out of Egypt. The Africans also found worships that were sim ilar to their own such as clapping, dancing, loud singing and evil spirit possession. Still, whites and the clergy kept on preaching the message of obedience and used Bible stories to justify slavery, and promoted the idea that they will be rewarded after life if they remain loyal and hard-working slaves. The blacks were not allowed to attend church worships independently by their masters for fear that they would plot rebellion. The blacks however were treated differently inside the church.

Among B-Boys Film Essay Example | Topics and Well Written Essays - 1000 words

Among B-Boys Film - Essay Example The chief premise of the film Among B-BOYS, charts the progress and acculturation of this specific community. The film comprises of a compendium of dance battles with a generous flavor of B-Boy styling. The Hmong community living in the Fresno area in California is portrayed in Woon’s film and traces the day to day activities and the lives of those living there. In his earlier film, the director sheds light on the after school activities of the Hmong B-Boys and in his present film he shows how those same characters have grown up and have now moved on to greater things. For example, one of the characters named Sukie those with his elder brother to North Carolina just to escape the hard life in Fresno. Unfortunately, they are forced to settle in Tulsa, Oklahoma and soon find themselves hoped up with a group of Hmongs once again. Twin characters Steven and Michael to go to college at Long Beach State and manage to distinguish themselves during the bee B-boy competitions conducted regionally. However, they remain grounded close to their family. Meanwhile, the older Hmong’s in Fresno, who are in their late twenties still continue to nurture a healthy B-boying attitude instead of resorting to crime, drugs or gang activities. Among B-BOYS Is considered to be a revelation in itself because it has brought to the audience the bigger picture of an American community by cohesively weaving together the modern and the traditional. After viewing the screening of the film Among B-BOYS and discussing in the class on the intricacies of its presentation, I have come to understand the B-BOY culture of hip-hop in a much better manner. On analyzing the film, I could say that it was not only entertaining but also very interesting and informative. Through our discussions in class we came to understand about what views and ideas the others in the group had and the opinions they had formed. Besides learning more about the lives of people in this community we also came to u nderstand about the identity and beliefs shared by this group. 2) Enemies of the people Enemies of the People is a scintillating 93 minute film that took almost a decade to finish. This film is co-directed by Cambodian investigative journalist Thet Sambath and Ron Lemkin. The slaughtering of nearly two million people by the Khmer Rouge in Cambodia is explored in the deeply moving documentary titled ‘Enemies of the People’. A winner of the Sundance World Cinema Special Jury Prize: Documentary, this documentary is a watershed account of the genocide that took place in Cambodia. The film is a result of the long and arduous journey of investigative journalist Thet Sambath who devoted a good part of his life to elicit confessions from the leaders and cadres of Khmer Rouge about their role in the genocide. The contents of the film stir the audience by offering a chilling account on how orders were passed down to lower cadres to kill people. In the film the emotional turmoil o f two such executioners is prominently figured. For the first time the number two authority of the Khymer Rouge, Nuon Chea also known as Brother Number Two gives details of how the enemies of the state were killed. These people were executed on orders from Pol Pot and Nuon Chea. This landmark documentary sheds light on the human nature and the capacity of some human beings to do some of the most terrible things

Outline of the Tea Party Platform Essay Example for Free

Outline of the Tea Party Platform Essay Believe that heavy taxes are a burden for those who apply their personal liberty to work hard ? Need for government to protect the freedom of citizens with interference of the government that has exceeded its necessary size or scope. 2. Eliminate National Debt ? there is a need to have fiscal conservative policies at all levels of government ? narrow down the national debt for the good of the average American 3. Protect Free Markets ? Allow free markets to prosper without the infringement of the national government ? Belief that free markets should be protected and are the backbone of the U. S 4. Abide By the Constitution of The United States ? Belief that the U. S Constitution is the supreme law and should be held as so ? Constitution but be upheld in all areas, levels and branches of government 5. Promote Civic Responsibility ? Citizen involvement should be upheld ? Belief that citizen inolment directs the behaviors of the representatives both on a local and national level 6. Reduce the Overall Size Of Government ? Belief that a â€Å"bloated† or overcrowded bureaucracy leads to uneconomical spending ? Reducing the size of governement will than in turn help eliminate inefficiencies that result in deficit spending 7. Believe In The People ? Guaranteed freedoms for the American people will cause then to thrive and grow in a democratic, capitalist enviroment which allows individuals to achieve and go after achievements 8. Maintain Local Independance ? The strength of the Tea Party movement is the ability of citizens at the local level to establish their own platforms ? Belief that each citizen’s voice should be heard

Medieval Art in a Modern World Essay -- Essays Papers

Medieval Art in a Modern World When I was looking at different works of art from the Middle Ages in the Metropolitan Museum of Art (medieval wing), one in particular caught my attention. Entitled â€Å"Plaque with the Crucifixion and the Stabbing of Hades,† this piece embodies life and death, triumph and defeat, divinity and humanity. Carved in ivory, this plaque, depicting the Passion of Christ with an allusion to Hades (god of the underworld), is from the mid-tenth century, or Middle Byzantine era, and was made in Constantinople. The plaque depicts the death of Christ as a triumph over Hades and thus presents a victory for man’s salvation. Centered in the plaque is Christ’s limp body, his head hanging low to the right, arms outstretched, and knees slightly bent. On the left side of the plaque is Mary, Jesus’ mother, mourning the death of her son, the Messiah. On the other side is John the Baptist, also in mourning. Beneath Christ’s feet are three Roman soldiers, shown dividing his garment. Mary, John, and the soldiers are many times portrayed as the main witnesses of Jesus’ suffering for his mercy on humanity. To the immediate left and right of Christ are two angels waiting to escort their Lord back to heaven. Its title is self-descriptive. The plaque itself is intense in representation and represents more generally the religious devotion present in the medieval period. Since Christianity was a very large part of medieval society, the Crucifixion was a central theme in Go...

Lytton Strachey’s excerpt on Florence Nightingale Essay

Lytton Strachey’s excerpt depicts the popular misconceptions and the actual reality of who Florence Nightingale was. Strachey’s euphemism of calling Nightingale â€Å"the Lady with the Lamp† as opposed to the â€Å"agitations of her soul† portrays the idea that her reality was much more different than her false perceptions. Though he admires Nightingale with awe, he conveys his opinion by using dark and tainted diction – â€Å"morbid†, â€Å"Demon possessed her†. Though this might suggest into the thinking that Nightingale was evil and beyond human capabilities, it manifests that she was an extraordinary human with suffrages that make her a stronger individual. Strachey’s syntactical style enables the reader to dilute a clear view of Nightingale’s life. His creative tone in using rhetorical questions eradicates Nightingale’s courageous endeavor and capabilities. From lines 20 to 22, Strachey exhibits the truth that even when her sister had shown a â€Å"healthy pleasure† in tearing up her dolls, she should a â€Å"morbid one† sewing them back up. This idea seems particularly demonic and malevolent (the feeling she expresses while sewing her dolls) because she feels a sense of guilty enjoyment in fixing something that is not perfect. Her gratification is that of healing and â€Å"herself as matron moving about among the beds†. Continuously, these rhetorical questions delineate a fact and expound it further enhancing the reader to fully understand the structure of Nightingale’s motivations and drive. Another strategy that Strachey uses is the use of long and ornate sentences that are broken off by telegraphic ones. This technique enables the audience to feel an utmost sincere admiration for Nightingale (line 2 through 12). With the reader’s emotions at a peak, Strachey quickly halts your train of thought and hits you with a complete opposite idea. This makes the reader more vulnerable to what the author has to say because it catches them at their weakest moment (overflowing with sentiment). Strachey further commends in making Nightingale look like a legendary women who has undergone apotheosis causing the story to become an epic one. By living in the era of the Victorian age, Florence Nightingale’s story is an even more honorable one. This period came with the discrimination of women and their societal roles which intervened with Nightingale’s bourgeoisie  life. Opposing all the luxuries and dealing with the struggle pushed upon her makes her an immense figure in time. She fought for what she wanted: she opposed her family, the elite society, and the status quo that women didn’t work. With this, she possessed the energy to collect knowledge and achieve what she had â€Å"determined she would do in the end†: – gain her independence. Unlike the myths that casted Nightingale to a simple life, she â€Å"was not as facile fancy painted her†. She was a courageous woman who fought for what she believed in, even if it was morbid. In the last paragraph, Strachey defies a quote that her mother gives about Miss Nightingale. In this, she mockingly states that â€Å"We are ducks†¦ who have hatched a wild swan†. This quote, though given by Mrs. Nightingale, represents Florence Nightingale’s perception of her family (taken from the mother viewpoint). In reality she is blind that the idea that Florence has a different path to follow which involves helping the ill-fated humans. It is as if Mrs. Nightingale is embarrassed that she has done something with her life. In reality, Miss Nightingale is â€Å"an eagle†. She casts a brave, bold and independent shadow that wants to soar above the limitations of her family and social class. Florence Nightingale’s strive is marked with accomplishments and greatness because she surpassed all her obstacles, â€Å"held firm, and fought her way to victory†. This suffrage has made her stronger which is one of the reasons Strachey admires her. She did not get her life job on a silver platter; she worked for it, and passed through much hardship, making the prize the more rewarding. His via from the popular perceptions to reality permits the reader to comprehend the illusion and see that the reality was even superior and audacious; â€Å"in the real Miss Nightingale there was more than was interesting than in the legendary one†. Even his melancholic tone and diction towards Nightingale renders the stance that she was an amazing woman and worked her way out of the â€Å"tortures of regret and remorse† that were compelled deep inside her mind.